Pocket Aces joins hands with Tinder for Adulting Season 2

The web series featuring Yashaswaini Dayama and Aisha Ahmed has gone live on Dice Media’s Facebook and YouTube channels

by exchange4media Staff
Published - Aug 12, 2019 1:58 PM Updated: Aug 13, 2019 2:16 PM
Dice

Pocket Aces has announced the second season of the web series Adulting in association with Tinder

The web series featuring Yashaswaini Dayama and Aisha Ahmed is a slice-of-life show that follows the lives of two roommates and best friends in Mumbai, as they make their way through relatable and humourous adulting situations.

The 5-episode series went live on Dice Media’s Facebook and YouTube channels on August 11, and will be aired weekly.

Aditi Shrivastava, Co-founder, Pocket Aces says: “Adulting Season 1 received an overwhelming response from the audience. This season promises to be even bigger and better and that’s why you’ll find the show visible across media - we’ve got hoardings in major cities, a music video of the audience’s favourite title track across all digital platforms, an adulting game on our gaming platform Loco, and even a TikTok challenge. We’re quite excited to embark upon this journey with Tinder since it fits so seamlessly with what the show stands for.”

Taru Kapoor, GM, India, Tinder and Match Group said on the association, “Tinder is reflective of Gen Z’s reality; we are their ally and right in it with them in their journey of growing up to full-fledged adulting. We know just like the Tinder community that eventually, we will get ‘there’, and that growing up isn’t optional. We seek to celebrate the craziness along the way, the relationships that will change us and the adventures and people that challenge us. At Tinder, we believe the journey is just as important as the destination, and we couldn’t have articulated this better than via ‘Adulting’ and the shared life experiences of two girls in Mumbai navigating the uncertainty associated with this phase. We’re always looking to work with like-minded partners that share our ethos to create engaging content and drive relevant conversations for our audience.”

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