OPPO’s new TVC showcases Tips & Tricks to Capture the Real You, with OPPO F7

The new TVC aims to reach out to the youth and strike a chord with their love for selfies

e4m by exchange4media Staff
Updated: May 31, 2018 1:49 PM
OPPO F7

OPPO, the smartphone brand, today announced the launch of its new TVC highlighting the latest addition to the OPPO family – F7. The new TVC aims to reach out to the youth and strike a chord with their love for selfies. It showcases how the Selfie Expert OPPO F7 is their partner in truest form when they want to capture their real selves. The Selfie Expert OPPO F7 was recently launched in India with an emphasis on AI powered selfie at a price of INR 21,990.

Commenting on the new TVC, Will Yang, Brand Director, OPPO India, said “OPPO is a young and energetic brand which always mirrors the energy of the youngsters. We have always tried to bring the best camera and selfie experience to our consumers and we believe that OPPO F7 will enable the youth to click natural selfies. The TVC takes cues from the current lifestyle trends of the youth, especially their love for clicking Selfies and highlights how much goes into taking that perfect Selfie. We hope that the TVC finds a connect with the youth and help them realize that their selfie expert lies within their OPPO F7.”

OPPO’s marketing and branding initiatives revolve around and focus on youth. The brand focuses on a 360-degree approach to connect with this audience across all platforms – Bollywood, Lifestyle and Sports – all things that today’s youth appreciates. Even brand partnerships and ambassadors are in line with OPPO’s aim to create a deeper connect with the younger generation.

Soumitra Karnik, Chief Creative Officer, Dentsu Impact Pvt. Ltd. – “OPPO is a brand for the youth and their phones and features are designed to answer the needs of this young generation. Our film reflects this youth’s way of life – how they have embraced the virtual world and made it their own. Virtual is the new real for this generation – selfies, social media, filters, status updates – it’s all an integral part of life for them. This is their reality and they are unapologetic about accepting that. OPPO phones come with features which help enhance this virtual life of the youngsters and the attempt of our film is to bring this to life.”

The TVC showcases youth from different walks of life like a young fashionista, a couple, performers and more in their everyday life routine and how they decide to connect with each other, their loved ones, fans and most importantly capture their memories through the AI Powered Selfie OPPO F7.

The TVC went live digitally on 29th May, 2018 and will be on aired on TV on 1st June.

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