MX Player amps its regional slate with new stories

The exclusive set of series brings viewers love stories in Marathi, Tamil and Gujarati

e4m by exchange4media Staff
Updated: Jul 29, 2019 1:05 PM

Recognising the under-served audiences in Tier II/ Tier III cities and their need for differentiated content – MX Player amps up its regional slate with three exciting language web series’.

These three MX exclusive series and Mirchi Play Originals bring viewers endearing love stories in Marathi, Tamil and Gujarati that feature some of the best talent in the industry.

Viewers can relive their magical firsts in the six episodic Marathi web series – ‘Aani Kay Hava’ directed by Varun Narvekar of ‘Muramba’ fame and stars real life couple Priya Bapat and Umesh Kamat in the lead. It went live on July 16 and has been receiving a great response from audiences.

With Tamil web series ‘Kalyanam Conditions Apply 2.0’ – the much loved Mirchi Senthil and his wife Sreeja bring the 6-episode version of what marriage actually entails. The series has been streaming on the platform since July 22.

Gujarati rom-com ‘Do Not Disturb’ follows the conversations that flow in the bedroom of a modern couple essayed by Manasi Parekh Gohil and Malhar Thakar. Directed by Sandeep Patel of ‘Love Ni Bhavai’ acclaim and penned by writers Mitai Shuklaa and Nehal Bakshi, the series has been streaming for free July 26 onwards on MX Player.

Karan Bedi, CEO, MX Player said, “One of our key propositions for the year is to have a sharply segmented demographic focus so that viewers can consume entertainment in a language of their choice. I believe viewers of regional content will only continue to grow and as content creators – we must increasingly cater to this TG.”


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