Langoor wins Tata Sky's digital creative mandate
Langoor is tasked with creating affinity for the brand on digital with content assets and platforms
Published - Aug 18, 2017 2:03 PM Updated: Aug 18, 2017 2:03 PM
Langoor, a full-service digital-first agency, has won the digital creative mandate for Tata Sky, one of India’s leading content platforms known for its differentiated offerings, following a multi-agency pitch. Langoor is tasked with creating affinity for the brand on the digital medium with content assets and platforms.
Delighted to be associated, Venugopal Ganganna, Chief Executive Officer, Langoor Digital, stated, “Tata Sky is a great win for us. Not only does it affirm our growing reputation as a digital one-stop shop, it gives us a fantastic opportunity to leverage the huge market leadership that Tata Sky enjoys, to innovate for outstanding customer experiences. While we expect to drive some serious growth in customer adoption and activation for Tata Sky, the biggest opportunity in front of us is to leverage digital and drive growth through keen interpretation of the media and entertainment trends.”
Malay Dikshit, Chief Communication Officer at Tata Sky, stated, “We are excited to bring Langoor on board to the roster of really talented crew we work with. Today, digital is the go-to medium to drive demand and consumption across demographics. Tata Sky has always delivered pioneering offerings with pioneering communications, be digital first campaigns or offline campaigns with a strong digital presence. We look forward to taking this journey to new heights by leveraging the integrated design capabilities of Langoor.”
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