Kotak Securities partners with CogMat to support their customer outreach

The teams will be working in tandem to track and analyse Kotak Securities’ online presence to synchronize the customer service loop thereby, quickening the customer-query resolution process

by exchange4media Staff
Published - Dec 10, 2018 3:15 PM Updated: Dec 10, 2018 3:15 PM
KotakCogmat

Kotak Securities, one of the leading stockbrokers in India has tied-up with CogMat Digital to capture their audience’s responses on multiple digital channels. The teams will be working in tandem to track and analyse Kotak Securities’ online presence to synchronize the customer service loop thereby, quickening the customer-query resolution process further.

Speaking on the partnership, Jaimit Doshi, Executive Vice President – Marketing, Products & Customer Service, Kotak Securities said, “We, at Kotak Securities believe that along with providing advanced online trading services, listening to our audience and redressal of their concerns and queries in a timely fashion, goes a long way in building a positive connect with them, thus, leading to long-term relationships and trust. With CogMat’s expertise in BFSI domain, we are geared-up for tracking and bridging the knowledge/query gap in order to enable us in strengthening our ‘Brand-Consumer’ connect.”

Adding to this, Rohini Joseph, Head of Operations, CogMat said, “Consumers today are extensively using digital platforms to connect with brands both for seeking information and for voicing their queries and concerns about the brand. They want to be heard and expect quick resolutions to their inquiries. We are pleased to be onboard with Kotak Securities, and offer our digital expertise and analytical skills to enable its CRM team to gather its consumer feedback and brand perception.”

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