Isobar India wins digital duties for Marks & Spencer

Marks & Spencer, with 67 stores across 30 cities in India, had signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd

Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer, the iconic British retailer that is present across India. The agency won the account following a multi-agency pitch and will now manage it from its Delhi office.

Commenting on the association, James Munson, Managing Director - Marks & Spencer, said, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”

Marks & Spencer, with 67 stores across 30 cities in India, had signed a JV with Reliance Retail in 2008 making it Marks & Spencer Reliance India Pvt Ltd.



Commenting on the win, Gopa Kumar, Executive Vice President, Isobar India, said, “We're excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”


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