#INDvPAK generates 1.12 million tweets globally, registers 280 million TV viewers in India

India's win against Pakistan in the ICC World T20 has become the most tweeted T20 International match ever

e4m by exchange4media Staff
Updated: Mar 22, 2016 8:37 AM
#INDvPAK generates 1.12 million tweets globally, registers 280 million TV viewers in India

India's thrilling win against arch rivals Pakistan on Saturday in the ICC World T20 has become the most tweeted T20 International match ever with 1.12 million tweets, according to data released by Twitter.

With the win, India kept their 24 year unbeaten record against Pakistan in the ICC Cricket World Cup and ICC World T20 intact and extended their streak to 11 wins.

"#INDvPAK has always been big on Twitter. In the last three years, international cricket matches between India and Pakistan have generated 3.15 million tweets using the official match hashtag, with a 644 per cent growth in tweets between 2013 and 2016," said Twitter in a statement.

#INDvPAK trended all day on Twitter on Saturday (even globally) and more than 1.12 million tweets related to the match were sent, beating the earlier record of the Asia Cup match between India and Pakistan where more than 670,000 tweets were sent.

Top Tweets (Source: Twitter)

*The Indian Cricket Team Tweeting a Vine of captain MS Dhoni having a fun moment in pre-match training


*Fan Harneet Singh Tweeting a photo of the epic moment when Virat Kohli bowed to Sachin Tendulkar after scoring his fifty with captain MS Dhoni looking on


*Bollywood actor Boman Irani Tweeting that all flights were delayed at Delhi airport till India won the match


*Madhur Bhandarkar Tweeting a video of the winning moment from the match from the ground


*ESPNCricinfo with a cool Tweet about India’s all-win record against Pakistan in the ICC Cricket World Cups


*The ICC (@ICC) Tweeted a video of Man of the Match Virat Kohli signing the Twitter Mirror for fans after the match


*The International Cricket Council (@ICC) Tweeting a video to a fan of his Tweet being answered by Indian captain MS Dhoni on live global TV as part of their exclusive #AskCaptain Twitter activation for the ICC World T20


*Cricket legend Sachin Tendulkar Tweeting to thank the team after the match


*Indian Prime Minister Narendra Modi Tweeting congratulations to the team after the win


With his match-winning innings in a tight run-chase, @ImVKohli became the most mentioned player of the match on Twitter.

The most mentioned cricketers on Twitter apart from Viral Kohli were Mahendra Singh Dhoni (@msdhoni), Yuvraj Singh (@YUVSTRONG12),  Shahid Afridi (@SAfridiOfficial),  Shoaib Malik (@realshoaibmalik) and Mohammad Amir.

Among the individual moments of the match, the most talked about was, of course, the winning moment which saw more than 12.4K tweets at that point of time.

The next most buzzworthy moment was Kohli reaching his fifty which saw 7.6 thousand tweets, followed by Shahid Afridi's wicket, which saw 6.1 thousand tweets.

The buzz around the match was not limited just on Twitter. 

"There is no doubt that there was an overwhelming response over Twitter during the India Pakistan clash on the 19th of March. It was interesting to analyse how the reaction was over other social media channels. Based on Meltwater's social listening software,  #INDvPAK & #PAKvsIND generated over 15, 000 posts over the last one week among other social channels (not including Twitter) including Public Pages on Facebook, Instagram, Blogs & YouTube," said Nitin Bhatia,  Director, Agency Partnerships, Meltwater, South Asia.

"It was interesting to note that there had been immense popularity of the match with the media houses across Asia and globally. Meltwater's new monitoring tool picked up more than 1,000 news articles published across the globe between the March 18-20. While Hindustan Times turned out to publish the maximum number of articles India, it was Pakistan Headlines a publication based in Pakistan which published the maximum number of articles about the match globally," he further added.

On the TV front, we asked Zapr Media Labs to analyze the viewership numbers for the match on India which threw up some interesting results.

According to Zapr, 280 million viewers in all watched the match with nearly 9.8 billion total minutes watched.  The number of viewers during India's innings were 213 million, while 179 million watched the Pakistani innings.

As can be seen from the above image, Zapr found that those watching the match in Hindi spent an average of 65 per cent more than their English language counterparts. This could be an interesting feedback for advertisers.

State-wise, Maharashtra had the most number of viewers followed by UP, Andhra Pradesh and Tamil Nadu.

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