e4m to host power-packed fourth edition of Programmatic Advertising Conference & Awards

The much-awaited e4m Real-Time Programmatic Advertising Conference and Awards is back! The exchange4media Group is all set to host the fourth edition of the conference and awards on Thursday, September 18 in Mumbai in presence of industry luminaries and business heads from the advertising, marketing and media world.

Programmatic advertising in India is witnessing rapid growth, driven by increasing digital adoption, deeper internet penetration, and the rise of data-led marketing strategies. Brands are increasingly leveraging automated, AI-driven ad buying to deliver personalised and targeted campaigns across web, mobile, CTV, and OTT platforms.

With consumers spending more time on digital media, programmatic channels are enabling advertisers to reach specific audience segments in real time, improving efficiency and ROI. With an aim to explore this space further, the conference will see the coming together of seasoned experts to discuss the latest trends and the future of programmatic advertising.

The agenda for the e4m Real-Time Programmatic Advertising Conference 2025 is power-packed with a mix of standalone sessions, thought-provoking fireside chats and impressive panel discussions. At the conference, the speakers will share key insights on a wide range of topics like: The Future is Programmatic: Unlocking India's Digital Ad Economy in the Age of AI & Personalisation, The Role of AI & Machine Learning in Optimizing Programmatic Campaigns, The Rise of CTV, DOOH & Retail Media – Programmatic in New Digital Formats, The Road Ahead for Programmatic in India and more.

The Trade Desk is the Co-Presenting Partner of the conference, Hybrid is the Technology Partner, while the Co-Partner is Eyeota.

Following the day-long conference, the winners of the e4m Real-Time Programmatic Advertising Awards 2025 will be felicitated. The awards honour and celebrate brands, agencies and media groups that creatively embrace programmatic creative strategies which resonate with their audiences. The winners of the awards were selected across four main categories - Programmatic Marketing, Agency & Publisher, Technology/Service Provider, and Stellar Awards, which were further divided into several sub-categories.

These main categories recognise all aspects from omnichannel marketing strategy, best branding campaign, most effective brand experience, best use of AI, paid search ad campaign, best programmatic out-of-home activation, best data technology, best omnichannel marketing strategy, and many more.