Denmark-based Advantage Media partners with White Rivers Media in India

The partnership promises to bring advanced remarketing solutions to the Indian ecommerce industry

e4m by exchange4media Staff
Updated: Jun 6, 2017 1:51 PM
Denmark-based Advantage Media partners with White Rivers Media in India

Denmark-based Advantage Media ventures into the Indian Market through a collaboration with White Rivers Media, to bring their proprietary Remarketing Tool to the country. White Rivers Media will be the exclusive representative of this tool in the Indian sub-continent. With this collaboration, they aim to provide strategic online re-targeting solutions to the top ecommerce players in India.

The collaboration plans to deliver definitive value to the ecommerce industry in terms of improved Conversion Rates and Personalized Retargeting. They will be closely working with the Confederation of Danish Industry to create mutually beneficial solutions for companies from both the countries.

On partnering with Advantage Media, Shrenik Gandhi, CEO and Co-Founder, White Rivers Media, said, “The Indian ecommerce sector is one of the fastest growing in the world with homegrown and global heavyweights trying to reach maximum customers in the most optimised way. This remarketing tool holds enormous promise for increasing the return on investment on sustainable basis. Advantage Media in bringing the proprietary tool to India for the first time. Their solution has already proven its mettle in the ecommerce industry across 20 countries. Retargeting solution adds up to the promise of White Rivers Media to bring the most effective ROI-driven marketing strategy for our clients. We already provide ROI-oriented digital and social media services; this new retargeting solution seamlessly synchronizes and adds up to our service range.”

According to Jonas Frederiksen, Global Founder - Advantage Media, “This is the next step towards following the strategy we started almost four years ago. India was a natural choice for the next step; the growth is over 51% in the e-commerce as the population is buying more and more online. This growth is amazing and we would, of course, like to be part of this, the next coming years.”

He also added, “We found the right partner in White Rivers Media. They have shown to have exactly what we were searching for, partner-wise. We bring a unique product with a unique payment model i.e. our clients only pay if we bring revenue.”

Advantage Media's remarketing advertising solutions have already been successful in Europe, South America and South East Asia. The company has been offering behavioural services retargeting to large retail groups like Zalora,, Extra, OLX and Jack&Jones. With the latest and most advanced technology, their real-time algorithm makes sure that campaigns are always optimized specifically to suit the customer’s need.

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