DB Digital’s strategic rejig carves out two separate divisions & announces leadership realignment

While the Group websites will continue to operate under the Content Division, DB Corp Ltd will set up a new video app venture platform of the Group, which is expected to be launched soon.

e4m by exchange4media Staff
Updated: Jun 26, 2018 2:44 PM
DB Digital

DB Corp Limited (DBCL), India’s Largest print media company and home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, announced major changes in its Digital Business. With a view to develop and sharpen its focus on the digital business, DB Digital, the Digital division of the Group will be split into two segments namely Content and New Video App Venture Platform.

While the Group websites will continue to operate under the Content division, DB Corp Ltd will set up a new video app venture platform of the Group, which should be launched soon.

Further, Mr. Pradeep Singh, has been appointed as the new business head of the Digital business. Pradeep Singh comes with an extensive experience of 20 years in various media houses like Hungama Digital Media Entertainment, Zee News Ltd, Zapak Digital Media, HT Media, Business Standard Ltd, Pioneer etc. In his current role he will be responsible for driving revenue for the Digital Business of Dainik Bhaskar Group.

The Video App venture of the Group will be headed by Mr.Gyan Gupta, the former CEO of DB Digital. Mr. Gupta has been associated with the DB Group for more than 8 years and has played an instrumental role in conceptualising multiple unique features and properties and introducing path breaking initiatives for the brand. Mr. Gupta has also donned multiple leadership roles in the past 3 years ranging from business head to COO and CEO.

The two of them in their individual roles would be reporting to Mr. Pawan Agarwal, Deputy MD, DB Corp Ltd.

Commenting on the above development, Mr. Pawan Agarwal, Deputy Managing
Director, DB Corp Ltd, said “Both these junctures are equally important for us. While we entrust Gyan to lead the new venture, we welcome Pradeep to take our Digital Business forward. His exposure to various media functions and deep understanding of brands and categories, will surely take DB Digital to newer heights”.

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