Channel [V] partners with Buzzr.in for its EYR campaign

Channel [V] collaborated with Buzzr.in, the first and the largest source of online and local deals in India, for a marketing initiative.

e4m by exchange4media Staff
Updated: Jan 24, 2012 7:14 AM
Channel [V] partners with Buzzr.in for its EYR campaign

Channel [V], host to India's largest inter college festival Indiafest 2012, has recently collaborated with Buzzr.in, the first and the largest source of online and local deals in India, for a marketing initiative.

Buzzr.in provided the opportunity to become Channel [V]’s retail brand partner through the EYR (Earn Your Right) campaign All the participating brands were to give out EYR point vouchers which would lead to gifts and a free trip to Goa for the Indiafest 2012 to participants.

This concept has benefited all participating brands. It has had increased footfall and greater visibility due to this initiative. Some of the brands include Gelato, Fro-Yo, Cinnabon, Trrop it Up, Guitar Hall etc. Buzzr.in has given these brands a chance to reach out to connect with a larger audience.

Commenting on the Buzzr.in platform, Kunal Jain, founder of Buzzr.in, said, “With the introduction of group buying in India, consumers are being attuned to look for more and more ways to save money in their everyday purchases. We are giving consumers an easy way to find existing deals and coupons in their city while at the same time giving local businesses the opportunity to attract new customers."

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