Bloomberg|Quint collaborates with FB for live streaming ‘BQ Live’
Alliance follows Bloomberg Quint’s emergence as top new-age publisher on FB Video
Bloomberg|Quint, the business and financial news company, has collaborated with Facebook for BQ Live, its live video streaming service. Bloomberg|Quint had launched this service last month at the Bloomberg India Economic Forum which featured India’s finance minister Arun Jaitley and a host of other policy makers and corporate leaders. This live streaming collaboration comes close on the heels of Bloomberg|Quint’s rapid emergence as a top new-age publisher on Facebook video, as recently rated by video analytics provider, Vidooly.
Speaking on the collaboration, Menaka Doshi, Managing Editor, Bloomberg|Quint, said, “Being multi-platform and digital-first has been core to our DNA since inception and this partnership epitomizes that philosophy. This will help us extend the reach and engagement of BQ Live appreciably, bringing high quality business content to decision-makers, entrepreneurs and young corporate audiences.”
“With over 200 million people using Facebook monthly, more and more people are logging in on Facebook to consume content that best informs and entertains them. We are happy to see Bloomberg|Quint use our platform to build immersive experiences for their viewers via such an engaging format as Facebook Live. With Facebook Live, BQ’s viewers will be not only able to consume news real-time but participate in the storytelling via interactive features such as comments, reactions, and questions,” said Varun Gupta, Head, News Partnerships at Facebook India.
BQ Live, India’s first digital business news live streaming service, includes comprehensive live programming on a daily basis, from global and domestic markets coverage to views from the most influential newsmakers in business, economy and finance. Starting with pre-market cues and news, the service provides consumers with live insights into the markets throughout the day, culminating with perspectives and analysis in the evening. The live streaming service is available on www.bloombergquint.com and top social platforms, and pending regulatory approvals, will debut on leading cable and DTH platforms.
Since going Live on Facebook, BQ Live has already seen more than to 2 Mn video views for its top shows. The Live programming begins with Daybreak at 7 am on weekdays, followed by power-packed markets programming through shows like Indian Open, The F&O show, Hot Money, #AskBQ, Power Lunch, Countdown and then perspective driven content through shows like Primetime and the Primetime Debate.
Bloomberg|Quint currently reaches more than 2 million monthly users across its on-site and partner platforms. During Budget 2017, Bloomberg|Quint delivered over 50 million in reach, including 15 million video views and more than 25k shares on social media, ahead of several legacy players in the space. (Source: Google Analytics, Partner & Social Analytics)
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