beefs up management team

Online shoe retailer has appointed Neha Kant as Digital Marketing Director and Rajat Shikhar as Product Head

e4m by exchange4media Staff
Updated: Jan 24, 2012 8:54 AM beefs up management team

Online shoe retailer is rapidly expanding as an organisation and firming its base as one of the most popular niche e-commerce players in India. The company has appointed Neha Kant as Digital Marketing Director and Rajat Shikhar as Product Head to strengthen its management.

As part of the core team, Neha will be responsible for all digital marketing initiatives, driving sales, planning future business strategies, managing all brand communications and for scaling the business to the next level. Neha brings with her the experience of heading the product and sales for Bag It Today, the e-commerce portal from India Today Group. She has also worked with Draftfcb Ulka.

Rajat is a result oriented web commerce and technology professional with close to nine years of experience in Product Management, Technology Consulting and Internet Space. Prior to joining beStylish, Rajat was a consultant with the upcoming startups in the internet space, helping them with product/e-commerce strategy and roadmap. He was part of the management team of where he headed the product function, managed P&L of key businesses and met business goals in an unpredictable environment. He has also worked with clients like eBay, Fidelity Financial Services and Intuit as a technology consultant and analyst.

Announcing the new appointments, Shailen Amin, Co-founder and Chief Executive Officer,, said, “We are delighted to welcome Neha and Rajat to the family. Their inclusion in the team goes well with our ambitious growth plans for 2012. We are geared to launch an array of new styles and designs in our product portfolio and their experience will hold us in good stead in the years to come. Both Neha and Rajat will help us in further building the brand value of”

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