BC Web Wise wins Nilon's digital account

In a multi-agency pitch, BC Web Wise emerged as the winner of the Nilon Enterprises' digital account for the Nilon range of processed foods

e4m by exchange4media Staff
Updated: Feb 23, 2012 3:03 PM
BC Web Wise wins Nilon's digital account

In a multi-agency pitch, BC Web Wise emerged as the winner of the Nilon Enterprises' digital account for the Nilon range of processed foods.

The agency will be accountable for establishing the brand's presence on the digital platform, straddling responsibilities such as creating and managing the brand's website, social media presence as well as the search and media functions.

During the multi- agency pitch, Nilon's approached the agency with the brief of spreading awareness about its range of products to the growing online community under the brand positioning of 'Authentic Taste', said Sameer Penkar, Head of Marketing at Nilon,

Commenting on the win, he added, “My earlier experience working with BC Web wise on Pidilite brands, Fevikwik and M Seal, was positive. They offer customized solutions as per the category dynamics and client needs. The agency also puts in a good amount of manpower resources (with diverse backgrounds) to expedite the project, ensuring regular follow ups with involvement of the top management. BC Web Wise has the right talent, demonstrates an innovative approach and always seems to be hungry for quality work.”

Chhaya Balachandran Iyer, Founder-MD of BC Web Wise also commented on the win saying, "We are really looking forward to working on the exciting range from Nilon. The brand is open to edgy creative communication, so this is a very rich and fertile ground for us."

For the record, Nilon's has had a presence in the processed foods business for over four decades. Its portfolio includes an entire range of products including ketchups, papads, jams, vermicelli, squashes, ready to cook foods and more.

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