AppsFlyer appoints Nikhil Parachure as Director - Solutions

Parachure brings over 11 years of experience with specific expertise in mobile and digital marketing, marketing automation, mobile analytics, web analytics and business intelligence

by exchange4media Staff
Published - Dec 13, 2018 12:58 PM Updated: Dec 13, 2018 12:58 PM
NikhilParachure

AppsFlyer, the global leader in mobile attribution and marketing analytics, has announced the appointment of Nikhil Parachure as Director - Solutions Architect for the India market. In this role, Nikhil will primarily be responsible for providing insights that shape the marketing strategies of AppsFlyer’s clients, as well as advise enterprise businesses and educate the market how to leverage AppsFlyer’s technology, products and service to address mobile and marketing challenges. Nikhil will also drive the Customer Success functions and work closely with various internal and external stakeholders, enabling businesses to develop strategies that will enable AppsFlyer’s clients to achieve new levels of growth.

Parachure brings over 11 years of experience with specific expertise in mobile and digital marketing, marketing automation, mobile analytics, web analytics and business intelligence. Prior to joining AppsFlyer, Nikhil was the founder of Measur-ed, a measurement and revenue consulting company. He has also held senior roles at Ajio, Myntra, and Iprospect India. He will be based in Bengaluru, India, and report to Sanjay Trisal, Country Manager for AppsFlyer in India.

AppsFlyer has witnessed tremendous growth in India since establishing its office in 2015 with a headcount of under ten, and continues to expand its team and dedicate significant resources for empowering brands, marketers, and app creators in India to grow domestically and beyond. Today it is the market leader in mobile attribution and marketing analytics with five times the number of employees than when it first started. AppsFlyer’s business has grown by three times year-on-year over the past three consecutive years, while acquiring new clients in every vertical.

Growth highlights between 2017 and 2018:

  • App installs measured - 73% increase
  • In-app events measured - 331% increase
  • Number of apps running in India: 19% increase
  • Media spend measured - 277% increase

Speaking on the development, Sanjay Trisal, Country Manager, India, AppsFlyer, said, “AppsFlyer’s strong emphasis on hiring, marketing, sales, support, and product management are part of our commitment to the India market, which continues to offer us opportunities through its growth and development. We can only measure our success based on our clients’ success, and Nikhil brings to his role a depth of experience and insights from customer perspectives in the area of mobile and digital marketing. We believe he is well-placed to support our team in helping AppsFlyer achieve success for its customers in India.”

AppsFlyer owns 75% of the market share and works with over 250 clients in India, 94% of which comprise leading industry players across Telco, OTT, eCommerce, and News. In addition, AppsFlyer is the most trusted partner in India’s BFSI, video OTT and entertainment sector. Some of AppsFlyer’s clients include Airtel, Paytm, Vodafone-Idea, Hotstar, ICICI and more.

Globally, AppsFlyer previously raised US$56 million for its series C round in January 2017, which brought its total funding to US$84 million. Since then, it has planted its roots firmly in Asia, investing heavily in new offices and hiring while obtaining an impressive regional market share of 80%. The company also surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100% every 12 months.

Driving the company’s revenue growth are the 85,000 apps whose marketers use AppsFlyer’s products and services, propelling the company to over 70% market share worldwide. In the past year, AppsFlyer has continued to form partnerships with many prominent global brands, including eBay, NBCUniversal, Adidas, Hyundai, Coca-Cola, Times Internet, Grab and ByteDance.

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