Amazon Prime Music ties up with Saregama

Amazon Prime Music, coming soon as an ad-free music streaming service at no additional cost for Prime members in India, will make Saregama’s music catalogue across multiple Indian languages easily discoverable and accessible

e4m by exchange4media Staff
Updated: Jan 22, 2018 5:34 PM

Amazon announced its partnership with Saregama on Monday to stream the label’s catalog of 117,000 tracks on Amazon Prime Music when the ad-free music streaming service launches in India. Saregama has one of the largest and the most coveted Indian music selections across multiple Indian languages.

It offers a quintessential collection of classics with a catalogue dating back to the era of first talkie film – Raja Harishchandra. Prime members will soon be able to easily discover and listen to melodies on Amazon Prime Music from movies like Guide, Don, Kati Patang, Waqt, CID; contributions from legends like Lata Mangeshkar, Mohammad Rafi, Jagjit Singh, Ghulam Ali, M. S. Subbulakshmi, Asha Bhosle, R.D Burman, Kishore Kumar, and more artists; and have fun with songs like “Ek Chatur Naar” or fall in love with “Ajeeb Dastan hai ye”.

Sahas Malhotra, Director Amazon Music, India commented, “We are excited to partner with Saregama to add classics over the decades in several Indian languages to boost our always expanding Indian and International catalogue. At launch, Amazon Prime Music listeners will enjoy hundreds of especially hand-curated playlists across their favorite eras, genres, and artists”.

“Music streaming has fast emerged as one of the foremost ways of consuming music in India. We are excited to partner with Amazon Prime Music, in bringing our extensive and rich catalogue of songs from our label - Saregama, to their platform, ensuring that we reach out to the fast-growing base of Prime members. We believe this digital experience would only enhance the level of popularity of our songs across a wide demographic of people in India” said Vikram Mehra, MD Saregama India.

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