Airtel launches converged digital entertainment platform Airtel Xstream

Over the coming months, Airtel plans to roll out a range of solutions to cater to the entertainment needs of the customers

by exchange4media Staff
Published - Sep 3, 2019 2:10 PM Updated: Sep 3, 2019 2:10 PM

8.9k

aittelExtreme

Bharti Airtel has announced the launch of its converged digital entertainment play, Airtel Xstream.

Airtel Xstream is part of Airtel’s vision of building a digital entertainment ecosystem for Digital India and make it accessible to customers through innovative devices and exciting applications. Over the coming months, Airtel plans to roll out a range of exciting solutions to cater to the entertainment needs of every customer segment of India that is getting transformed through rapid adoption of high speed data services.

Adarsh Nair, Chief Product Officer, Bharti Airtel, said, “Airtel is on an exciting mission to provide a broad array of digital services and platforms that can form the foundation for a rising India. As part of our digital entertainment play, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms.”

“Today, we are announcing India’s first converged entertainment platform Airtel Xstream that brings together your favorite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Digital India is transforming the way content is being consumed over internet connected devices. Airtel Xstream will cater to needs of a new generation of consumers who are looking for seamless and converged entertainment across multiple screens at home and on the go.”

Airtel has rolled out a new range of Airtel Xstream connected devices that will make any TV a smart TV and will be available to customers starting today. These are Airtel Xstream Stick, Airtel Xstream Box and Airtel Xstream App and Web access.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.