2019 will be big on originals, comedy specials and movies for Amazon Prime Video India
The global video streaming service will also be strengthening its regional content with shows in Tamil, Telugu and other local languages
Published - Jan 11, 2019 8:51 AM Updated: Jan 11, 2019 8:51 AM
Amazon Prime Video is out with the trailer of its first original of the year ‘Four More Shots Please!’ Going ahead, the year will be big on originals, returning seasons, movies and regional content for the video streaming service.
“It is also going to be the year of the return of the seasons of ‘Comicstaan’, ‘Pushpavalli’ and ‘Laakhon Mein Ek’. There will be comedy specials. We are committed to creating original content in Tamil and Telugu too. We will also add three more regional languages in the first half,” said Vijay Subramaniam, Director and Head, Content, Amazon Prime Video, India.
Created by Rangita Pritish Nandy, Prime Original series ‘Four More Shots Please!’ has been produced by Pritish Nandy Communications and directed by Anu Menon. The 10-part series, to be out on January 25, celebrates the bond between four women in urban India as they adapt, flourish and rebel in the rapidly changing society.
Robust marketing across mixed-media has started rolling out, as informed by Subramaniam. “Our media plans always reflect the key audience segment we are going after. You will see the build up to the show launch. We will stay true to the segments we are going after,” he said. The stars of the show were also featured on the cover of magazine ‘Brides Today’ as part of the show’s marketing activity.
“At Prime Video, we are focused on serving a wide and diverse set of customers their daily dose of entertainment. From reality shows for millennials, to comedy for all, hard-hitting heartland story in 'Mirzapur' to a psychological thriller in ‘Breathe’, we have something for everyone on Prime Video. We are excited to start this year with a female centric, genre defining, aspirational show that will take viewers on a larger than life journey into the urban women’s world. Let the celebrations begin – Four More Shots Please!” Subramaniam added.
The Prime Original Series stars Sayani Gupta, Kirti Kulhari, Bani J and Maanvi Gagroo along with a stellar ensemble cast, comprising Prateik Babbar, Lisa Ray, Milind Soman and Neil Bhooplalam along with Amrita Puri and Sapna Pabbi.
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