2019 is going to be an important year for YouTube: Susan Wojcicki

Having said that Wojcicki, CEO of YouTube first reflects on 2018 in a blog post addressed to the creators

Youtube

Social media platform YouTube has big plans for 2019 but before that Susan Wojcicki, CEO of YouTube shared her views on the unprecedented 2018. While YouTube experienced tremendous growth across the platform, it was also a time of some tough growing up wrote Wojcicki in a blog post addressed to the creators.

Some of the milestones achieved were the channels with over one million subscribers nearly doubled in 2018, and the number of creators earning five or six figures in the last year grew more than 40 per cent. “You’re creating the next generation of media companies and we’re thrilled to see how much the YouTube creator economy is thriving,” wrote Wojcicki. 

The platform also broke the record for the most disliked video on the internet with their 2018 Rewind video. “We hear that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know. We’ll do better to tell our story in 2019,” replied Wojcicki.

The blog post also spoke of how bad actions by a few individuals can negatively impact the entire creator ecosystem, and that’s why YouTube puts even more focus on responsible growth. “We implemented a number of product and policy changes, from information cards on common conspiracies and breaking news shelves from authoritative sources, to consequences for creators who bring harm to that crucial trust you’ve built up with users and advertisers,” wrote Wojcicki.

Below is the blog post penned down by Wojcicki:  

This year, I have three priorities: 1) Supporting creator and artist success; 2) Improving communication and engagement; and 3) Living up to our responsibility. Read on for an update on each.

1. Supporting creator and artist success

We know how vital monetization is to creators, and recognize it remains a pain point for many of you. Just as a reminder, we started last year with many of our largest advertisers paused because of brand safety concerns. We worked incredibly hard to build the right systems and tools to make sure advertisers feel confident investing in YouTube, and most are now back. On the creator side, we’ve been improving our classifiers so that we make the right monetization decision for each video. We’ve increased the accuracy of the monetization icon by 40% and are also making it easier for creators to appeal when we make the wrong call. But there’s still more work to do on both of these fronts and we’re committed to getting it right for everyone.

We’ve also been building new ways for you to make money beyond advertising. We expanded YouTube Music and YouTube Premium and made both available in 29 countries, up from just five at the beginning of 2018. We’ve also added other solutions to help you diversify revenue, including Super Chat, Channel Memberships, Merchandise, and Ticketing. Last quarter, we opened up Merch shelf access to all eligible creators globally. We also continued to make channel memberships more broadly available, lowering the subscriber threshold from 100,000 to 30,000.

On the issue of Article 13: A big thank you to all the creators who helped bring attention to the unintended consequences of the proposal—one that threatens the livelihoods of so many creators in Europe and around the world— through your videos, stories, op-eds and shared ideas. You’ve proven to be an influential voice in the debate. Your videos were viewed hundreds of millions of times and a near-record 4.6 million people signed the petition at Change.org.

That awareness you created was critical, since it was clear to me last year when meeting with policymakers in Strasbourg that many of them had heard from large companies, but lacked an understanding of the European creator economy’s impact and size. I shared with legislators the huge economic benefit you all bring to your home countries. In France alone, we have more than 190 channels with more than 1 million subscriptions, with the number of E.U. channels reaching that milestone up 70% year over year.

The debate around Article 13 remains ongoing. This could be decided in the next few weeks, so please keep speaking out on this critical issue for all YouTube creators.

2. Improving communication and engagement

In 2018, we took steps to communicate better with you. We introduced YouTube Studio, a new home base which will be available to all creators this year, and are constantly adding new features to it. Some of the latest include Known Issues, News widgets, and new metrics like thumbnail click-through rates and Merch options.

Many of you told us you prefer hearing from us through social posts, so we set a goal to be more responsive through those channels. In the last year, we’ve increased our number of responses by 150% and made our response times 50% faster.

But we also love meeting you in person. In 2018, we held more than 480 events with over 18,000 creators—from Fanfests, to Creator Summits, to workshops. We even had the opportunity to sit down with some of you for your channels. If you haven’t already seen it, I highly recommend Luisito’s chat with our chief product officer Neal Mohan. Watch this space, as we will invest even more in communication this year.

And it’s the engagement between creators and viewers that truly sets YouTube apart from traditional media like TV. Our goal is to grow this in new ways. One addition last year was the Premieres feature that allows creators to generate a shared experience with fans around new videos. Creators like Lele Pons and Emma Chamberlain used Premieres on their way to racking up millions of views. At its peak, Ariana Grande’s “thank u, next” had 829,000 unique viewers watching and interacting simultaneously, making this video the biggest Premiere ever on YouTube. I’m sure we’ll see even more of these moments in 2019.

We also recently made Stories available to all eligible creators with more than 10,000 subscribers, and opened up Community posts to all channels with more than 1,000 subscribers. Billions of comments were made on YouTube in 2018, and for a better experience, we improved comment ranking, added @mentions in comments and introduced a feature where creators can hold inappropriate comments for review in 10 languages.

3. Living up to our responsibility

It is my personal mission to ensure that we're living up to our responsibilities to our users, as well as to you, the creator community. We made a lot of improvements here in 2018 but recognize there’s still much more to do.

First, more and more people are coming to YouTube for news. Not only have we made changes to ensure they’re having a good experience when they visit, but we’ve prioritized supporting the journalism community. One key effort is the Google News Initiative YouTube innovation funding program, announced last summer. Hundreds of organizations submitted proposals and we awarded grants to 87 recipients to help them build up their video capabilities. We also expanded our breaking news shelf and top news shelves to 31 countries and look forward to expanding them even further this year.

Another focus was on more quickly and effectively removing the content that violates our Community Guidelines, as shown in our report. But we know we need to more clearly communicate about the policies that impact you. Most recently we updated guidance to creators about our policies on custom thumbnails, external links, and pranks and challenges. And our Creator Insider channel covered how we address profanity. Look for more of these types of updates in the months to come.

A major highlight for me in 2018 was watching how creators used YouTube as a way to give back. More than 40 creators worked together last year to benefit eight charities with YouTube Giving, which included our first annual #YouTubeGiving Week program in November. YouTuber Matpat and Stephanie of The Game Theorists helped us kick it off with a special livestream and Matpat said it was “one of the highlights of [his] seven years YouTubing.”

Finally, we’ve seen the incredible momentum around learning and education on YouTube and we’re investing to support its growth. Last year, we introduced the Learning Fund and awarded grants to 65 creators chosen from more than 1,000 submissions. Recipients will be developing multi-session learning content for YouTube, so stay tuned for more details on when that will roll out.

Also, keep an eye out for our first EduCon of 2019, which is coming up in the U.K. in February. We hosted four EduCon conferences around the world in 2018, engaging with nearly 450 creators in the U.S., Mexico, Brazil and India.

Personally, I depended on the learning content more times than I can count. With YouTube’s incredibly busy year, I turned to the platform for some of my workouts and have a lot of appreciation for the yoga YouTubers. The work of all educational creators has brought incredible enrichment to so many lives in so many ways.

All in all, 2018 was a year of change, challenges, and opportunity. This year will undoubtedly be more of the same. Keep the feedback coming—even though sometimes it’s hard to read—it’s your questions and comments that help make YouTube the very best video community for all of us. The creator community is what inspires me daily and makes this platform so special...so thank you again.

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The Viral Fever launches An MX Original Series - ImMature

ImMature earned critical acclaim when it became India’s first-ever and only series to be nominated for CanneSeries at the Cannes International Series Festival 2018

ImMature

The Viral Fever (TVF) will now extend its footprint to provide content across different platforms, kick-starting with An MX Original Series - ImMature. This endearing series will stream for free, starting 20th February on MX Player, the world’s largest local video player and a leading streaming platform. With a thriving community of fans across India, TVF has built a repute for having a finger on the pulse of what moves the Indian audience. After gaining critical acclaim and audience appreciation for unique and viral content across key channels, Girliyapa, The Timeliners, The Screen Patti and TVF Qtiyapa, TVF will now not only create content for its own service TVFPlay, but will also partner with independent VoD Services to grow the ecosystem.

ImMature, a 5-episode coming-of-age series, has been created by TVF’s Chief Content Officer Sameer Saxena, directed by Prem Mistry and written by Abhishek Yadav, Suprith Kundar and Nishaad Javeri. ImMature earned critical acclaim when it became India’s first-ever and only series to be nominated for CanneSeries (Top 10 Web-Series) at the prestigious Cannes International Series Festival 2018. The series revolves around the life of a 16-year old Dhruv, who is eagerly waiting to experience everything that adulthood has to offer. The show tackles poignant moments of growing up with sensitivity while adding a touch of humour to the typical dilemmas of a teenage boy.

Karan Chaudhry, President & COO – The Viral Fever, “At TVF, our focus is to create innovative and memorable content that resonates with our audiences. ImMature already created ripples last year by being the first Indian show to be nominated at the CanneSeries and I’m certain that once launched on MX Player, people will enjoy the show as much as we enjoyed making it.”

Speaking about the association, Karan Bedi – CEO, MX Player said, “Catering to a wide base of over 75 million daily active users, our aim is to offer viewers engaging content that cuts through the noise. Our association with TVF adds a different flavor to our existing slate of original programming, thereby creating entertainment choices for every palette on our platform.”

ImMature also marks the best of what TVF has to offer, both, in terms of cast and creators. The series stars Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandraunshuh, Vissesh Tiwari along with popular personalities, Jitendra Kumar, Nidhi Bisht, Sameer Saxena, Nidhi Singh, Badri Chavan and Anandeshwar Dwivedi. The original series will also have 8 soundtracks created keeping the premise and emotions of the show, composed by TVF’s Vaibhav Bundhoo.

Experience the many firsts in Dhruv’s life with An MX Player Original ImMature, a TVF Creation.

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ShemarooMe is for fans who are unabashedly Indian: Hiren Gada, Shemaroo Entertainment

Gada, CEO of Shemaroo Entertainment talks about how ShemarooMe will set itself apart from the rest of the OTT content & his plans to pool in brands 

hiren gada

The launch of the new OTT platform ‘ShemarooMe’ is a salute to the spirit of the ‘Asli Bollywood Fan’, as the content powerhouse would like to call it. 

In a chat with exchange4media, Shemaroo CEO Hiren Gada will cater to the audience who don’t find the kind of content they want to view on OTT platforms. He also shared his big plans for Shemaroo’s new baby ShemarooMe.

Excerpts:

What is the objective behind starting ShemarooMe?

According to a Google-KPMG 2017 report, 75 per cent of India’s internet user base will consist of internet users from Indian regional languages by 2021. The number of smartphone users in the country is also expected to cross 440 million by 2022. And India is a heterogeneous market, so it is unlikely that everyone will have similar taste. The OTT market is still new and it has scope for multiple service providers. With ShemarooMe we will cater to the crowd that is already on OTT but still on the lookout for something. There are larger players in the OTT market but then there is the scope to bring in a lot of new content segment and that is exactly what we want to do.

While we understand that OTT is only a new proposition in the Indian content market, we already have a lot of options on the table. How is ShemarooMe planning to set itself apart from the rest?

No matter how much we love Pizza and Pasta we love to come back to our staple daal roti at the end of the day. ShemarooMe is for all those fans who are unabashedly Indian. We are doing everything we can for the real fan of masala Indian entertainment and that is our unique selling proposition. At the end of the day, the viewers are our patrons and we want to keep them in the centre for everything. ShemarooMe aims to put the viewer in a familiar territory and serve them what they want. This touch of personalisation is what we are hoping will set us apart.

Tell us a little about the content line-up.

We have six broad categories: Bollywood classics and contemporary Bollywood, and the Gujarati segment that include telefilms and theatre. We also have other categories for Punjabi, Devotional and Kids content.

We have a library of 2,000 feature films half of which is already up and the rest will be up soon.

At a time when OTT platforms are boasting about the kind of original content they are producing, you are keeping your hands of it. Why is that?

We have not ruled that out totally. We might come up with it in our second phase. We are open to feedback from consumers. Whatever they ask for will be incorporated as and when we get older and have a better hang of our audience.

But we do have our version of created content. We created two shows called ‘Cinema ka Safar’ and ‘Pehli Baar’. ‘Cinema ka Safar’, anchored by Renuka Shahane, is a 22-episode ensemble of the history of Bollywood. ‘Pehli Baar’, on the other hand, is a 100-episode format that will put together all the firsts in the industry. Such unique content point is also one of our USPs.

Are you looking at any brand partnerships?

We are just starting out, but going forward the plan is to launch ShemarooMe in the US market in the first quarter of FY20. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience. So we definitely plan to pool in brands for partnerships and associations.

You have a subscription-based model. Do you plan to get into the ad-based model too?

Consumers have the option to buy individual packs or the all-access pack of ShemarooMe. The introductory pricing for individual category plans is Rs 49 per month or Rs 499 annually. The all-access plan costs Rs 99 a month or Rs 999 for a year.

In our second phase we do plan to introduce an ad-driven category. But as of now we are primarily a subscription based model platform. 
 

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T-Series ventures into digital space; to produce web-series & web-films

The new venture will be headed by Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series

TSeries

After proving to be the leader of the music industry and establishing themselves a successful film studio, T-Series is all set to enter the digital space with web series and web films. Bhushan Kumar’s T-Series along with producing films and music videos have ventured out into locking scripts for web-shows and web-films. With the growing demand for digital content, the production house has decided to expand their avenues and explore a new, yet familiar territory of digital space. The new venture will be headed by, Vinod Bhanushali, who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series.

Speaking on the expansion, T-Series head, Bhushan Kumar says, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers.”

Bhanushali, who has worked with T-Series for around two decades, along with his team has already started working on scripts and pre-production of a few series and films. T-Series is already working with digital platforms like Netflix, Amazon Prime, Hotstar, Zee5 and other such platforms for digital distribution of their home productions.

Speaking on his new role, Vinod Bhanushali, says, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. Web shows and films have their own set of audience and are a huge market as everyone – all ages, races, languages, communities across the world are hooked on to it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web-shows and web-films have become a huge demand which is tested and proven to be successful. We have a lot of scripts coming to us every day and many of them are a perfect fit for this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content.”

Music has always been an important aspect of all T-Series films. Even with the new space which will explore fiction, non-fiction stories on a digital platform, music will still be a very integral part.

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Zee5 turns one with 60mn users, announces 72 originals across 6 languages by March 2020

The regional market is where the future of entertainment lies, says Tarun Katial, CEO, Zee5

ZEE5

Zee Entertainment Enterprises Limited’s OTT platform Zee5 completed one year on Thursday. According to Tarun Katial, CEO at Zee5, it has the right mix of content, technology and brand associations that has kept the digital entertainment platform stay ahead of competition.

 

With a 60 million user base at the moment, Zee5 is targeting to touch 100 million in the new fiscal. Focus on the right kind of the content is the top priority for Zee5 at the moment, Katial said.

 

“We have got everyone from Sunny Leone, to Emraan Hashmi, Kunal Kemmu to now Arjun Rampal and many more debuts on digital with us. Since it is our first year, the star cast has helped us to draw attention. We plan to continue with the trend but build our base strong enough in terms of original content so that star cast is not the only attraction of these productions,” Katial said.

 

On their first anniversary which was also Valentine’s Day, Zee 5 announced the world digital premiere of ‘Kedarnath’. Not just films, there are plans for a host of original content too. To start with, 72 new originals have been planned across six languages, including Hindi, Marathi, Bengali, Telugu, Tamil and Malayalam and all before March 2020.

 

In its anniversary month, Zee5 has also announced ‘The Final Call’ that premiers on February 22 and stars Arjun Rampal, in his digital debut. Based on Priya Kumar’s book, ‘I will go with you’, the thriller also stars Sakshi Tanwar and Jaaved Jaaferi.

 

However, it is not just Hindi that Zee is concentrating on. Katial said, “The regional market is where the future of entertainment lies – our next viewers will come from there. We are cognizant of this and are building an ecosystem to add more value to our stakeholders in these markets.”

 

“We are taking the originals beyond Hindi and this is what sets us apart from others on the segment. We will be launching ‘Sharate Aaj’, a Bengali original that is shot completely in London. Also lined up for February are Tamil originals like ‘D7’ and ‘Kalavu’, Malayalam originals like ‘Mirror' and ‘Aarpoo’ as well as Marathi original ‘Sex, Drugs and Theatre’. ZEE5 Originals, ‘Rangbaaz’ and the Marathi show ‘Date with Saie’ are now also available in Tamil, Telugu, Bengali, Kannada, Marathi and Malayalam,’ he added.

 

Kunal Kemmu has also made his digital debut with crime thriller ‘Abhay’ that took off on ZEE5 on February 7.

The platform also has Pakistani, Turkish and Korean content lined up as acquired content. New genres of content are also on the cards for Zee5. Video news section is one new genre that the platform is already working on. A music video section is also on the cards for the new fiscal.

 

Alongside the content line-up, Zee 5 is also looking at maximum technology integration. While 11 navigational languages, content download option and voice search are some of the technology already implemented on the platform, there is more in store for the new fiscal.

 

“We plan to use more of Artificial Intelligence. We have already started AI led auto preview of content on our web platform and soon we’d do that for our app too,” added Katial.

 

To celebrate the anniversary, ZEE5 has also launched a special 30 per cent discount on both annual packs – all access pack would be available at Rs 999 and regional pack at Rs 499. The discounted rates are available between February 14 and March 31.

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Shemaroo launches OTT platform, ShemarooMe

The platform will offer Indian video content across Bollywood, Gujarati, Devotion, Punjabi and Kids genre

SheamrooMe

Shemaroo Entertainment Limited has launched its Over the Top platform ShemarooMe. The platform was launched in Mumbai in the presence of actor Tiger Shroff.

The company in a statement said, “ShemarooMe is a comprehensive app for the Indian market with a diverse and exclusive content offering for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids genre to cater to the needs of all age groups.”

“ShemarooMe aims to celebrate the fans who cherish the opportunity to watch their favourite content over and over again, relishing every dialogue and memorising every scene till it's etched in their hearts. It aims to address the needs of the everyday Indian from across the country who are comfortable in their native language and connect with their intrinsic taste of masala content that they have built over years,” the statement mentioned.

According to a Google-KPMG 2017 report, 75% of India’s internet user base will consist of Indian language internet users by 2021. It goes on to mention that India which had nearly 300 million smartphone users in 2017 is only going to have larger growth prospect with the number expected to cross 440 million by 2022.

ShemarooMe aims to reach out to these masses even beyond metros whose content preferences are not limited to the niche English speaking consumer. With customised offerings on the slate, ShemarooMe will suit the different content preferences of every Indian. It will have seven distinct categories on offer - Bollywood Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi and will give consumers the freedom to pick and choose the categories of content and pay for them separately.

Speaking on the occasion, Hiren Gada, CEO, Shemaroo Entertainment, said, “This is a big leap for Shemaroo. As a company, we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood - both classic and contemporary - is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”

Tiger Shroff added, “Shemaroo has been an indispensable part of my childhood and growing years. As a child, I remember watching the movies I’ve loved watching over and over again. Today, I am happy that Shemaroo now gives me the opportunity to watch my all-time favourite Bollywood movies. I am a true-blue Bollywood fan and ShemarooMe is a tribute to the asli fan across India. Shemaroo has a grip on the pulse of the Indian consumers and can cater to the demands of every generation with its never-ending list of rich content and I am super excited to be present here.”

Zubin Dubash, COO, Digital, Shemaroo Entertainment Limited, said, “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state-of-art, robust platform, with a road map of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available for our customers. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”

Consumers have the option to buy individual packs piece meal or the all access pack of ShemarooMe. Introductory pricing Individual category plans cost - Rs. 49/ month or Rs. 499/ year. The All access plans cost Rs. 99/ month or Rs. 999/ year.

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PhonePe now live on Dream11

As part of the partnership, Dream11 users will get a 30% cashback offer from PhonePe

collage

Payment platform PhonePe has entered into a partnership with Dream11. As part of the association, PhonePe is live and first to offer direct UPI payments solution on the Dream11 platform. The users will also be able to avail a 30% cashback* on 3 transactions up-to INR 75 on using PhonePe as a payment option on the Dream11 app, the company said in a statement.

Commenting on the partnership, Ankit Gaur, Director – Online Business, PhonePe, said, “We are very excited to partner with Dream 11, the country’s biggest sports game. Over the last few years, Dream11 has seen phenomenal growth with a constantly growing user base. The next few months will see some of the biggest cricket tournaments including the much-awaited World Cup 2019 and the Indian Premier League (IPL), among others. There will be huge interest in fantasy cricket on Dream11 during this period and with this association, we are hoping to create a more seamless and hassle-free experience for the users allowing them to pay using their preferred payment solution, PhonePe.”

Commenting on the partnership, Bhavit Sheth, Co-Founder and COO of Dream11, said, “We are happy to partner with PhonePe as it is a rapidly growing payment platform with over 150 million users. This partnership is in line with our commitment to provide trustworthy, hassle-free and multiple payment options, like UPI, for our users along with cashback benefits.” 

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FB ropes in ex-journalist Natasha Jog as election integrity lead for India: Reports

New Delhi-based Jog will report to Katie Harbath, Facebook’s public policy director, global elections, say media reports

Facebookimage

Facebook has reportedly hired former journalist Natasha Jog as its election integrity lead for India. The social media giant is said to have chosen Jog after nearly four months of sarch process.

According to media reports, New Delhi-based Jog will report to Katie Harbath, Facebook’s public policy director, global elections. 

According to her LinkedIn profile, Jog was employed with NDTV for more than 18 years, across various roles. 

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MX Player launches trailer of Original Series ‘Aafat’

The show streams for free starting 20th February only on MX Player

AfatFinal

Five beautiful girls with five unusual eccentricities and one common problem – being stereotyped! That’s what MX Original Series ‘Aafat’ is all about! MX Player brings viewers this web series that is a hilarious yet thought provoking take on arranged marriages and what society perceives to be “perfect bride” material.

The series stars Chitrashi Rawat, Pushtiie Shakti, Nikita Dutta, Anshul Chauhan, Neelam Sivia, Sidharth Bhardwaj and Seema Pahwa in key roles and is directed by Shanhant Shah. The show streams for free starting 20th February only on MX Player.

Aafat is the story of five prospective women who would suit for any man on Earth but each of these firebrands has a unique quirk that many believe to be imperfections. Their lives run parallel to each other with a common thread attached - the boy who they are meeting from a marriage agency. Ayesha (Anshul Chauhan) is a successful voice-over artist but she’s NEVER waxed her body. Anu (Neelam Sivia) is India’s modern young woman who works as a coder in an MNC. But, she’s bald! Faiza (Chitrashri Rawat) has a way with words, she is an aspiring poet but one with really colourful language. Aditi (Shakti) holds an MBA degree and is born with a silverspoon but she is overweight. Titli (Nikita Dutta) is a talented entrepreneur but her scorecard is flawed as she is a divorcee.

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Hike ties up with Gully Boy as exclusive messaging partner

Towards the release of Gully Boy on February 14, Hike will release stickers inspired from the movie

GullyBoyHike

Homegrown instant messaging app Hike has announced its tie-up with Ranveer Singh’s upcoming film Gully Boy as a messaging partner.

Towards the release of Gully Boy on February 14, Hike will release stickers inspired from the movie. The stickers will let users you express in the ‘gully style’, using phrases from popular dialogues and songs from the movie.

  The stickers are available in-app. Hike users can download these packs from the PlayStore and AppStore and take the gully style online.

 The company in a statement said that Stickers are one of the most loved features of Hike and over 300 million stickers are exchanged every day.

Gully Boy is a Hindi-language musical drama film based on an aspiring rapper from a gully in Bombay and his journey from realizing his love for rap to chasing his dream. The movie is inspired by the lives of two Indian rappers aka gully boys— Divine and Naezy. Produced by Zoya Akhtar, Farhan Akhtar, Ritesh Sidhwani, the movie will be released under Excel Entertainment on February 14, 2019.

 

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Aneesh Surender Madani, Head of Sports Partnerships, Asia Pacific, Twitter has quit

Madani was with Twitter for more than five years; he has also been with Neo Sports, Nimbus Communication Limited, and Leo Burnett India

aneesh madani

Aneesh Surender Madani, Head of Sports Partnerships, Asia Pacific at Twitter has put down his papers. He announced his move on Twitter, “It’s time for the next adventure! @Twitter, you will always have my heart. #LoveWhereYouWorked”, he wrote in the post.

Balaji Krish, Interim Country Head, Twitter India, replied on his post, saying “Aneesh, you had an incredibly impactful Dravidesque innings helping make Twitter the go-to platform for sports fans, athletes, teams and broadcasters in India and across APAC. Rest up and load up for your next adventure, all the very best!"

He had spent more than 5 years with Twitter. Prior to this, he was the Senior Manager, Neo Sports Broadcast Pvt. Ltd. He also had stints with Nimbus Communication Limited, and Leo Burnett India.

He is a graduate of MICA, and joined Twitter in 2013.

It’s time for the next adventure! @Twitter, you will always have my heart. #LoveWhereYouWorked pic.twitter.com/3VjaY3f8Yj

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