With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now...
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From direct to diverse: Why India’s D2C playbook is moving beyond the websites
When occasion inspires experiences: Rethinking how India shops and spends on holidays
Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products...
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Shift to Diverse Retail Strategies. Unicommerce is recognizing the trend of digital-native brands expanding into offline retail, indicating a broader approach to D2C beyond just online sales.
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Consumer Behavior Evolution. The company is observing a significant shift in Indian consumer behavior, where the focus is moving from mere product purchases to experiences, suggesting a need for brands to adapt their offerings.
FAQs
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Unicommerce is a technology company that provides e-commerce solutions to help businesses manage their online and offline sales channels effectively.
Unicommerce is adapting by integrating offline retail strategies into its D2C offerings, responding to the evolving consumer preferences for experiences over products.
Unicommerce is observing a shift towards experiential purchasing, where consumers are increasingly looking for experiences rather than just products.
Unicommerce serves various industries, including retail, fashion, electronics, and consumer goods, by providing tailored e-commerce solutions.
D2C is significant for Unicommerce as it represents a growing market segment where brands seek to engage directly with consumers, necessitating innovative retail strategies.
AI-assisted summary, reviewed by our newsroom
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Unicommerce is adapting to the evolving landscape of direct-to-consumer (D2C) marketing in India, as brands increasingly move beyond online platforms to embrace diverse retail strategies. The company is focusing on integrating offline experiences into the D2C model, reflecting a shift in consumer behavior towards experiential purchasing.