As Kusha Kapila turns 37, we look at the journey of this creator-turned-actor-entrepreneur
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UnderNeat
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Articles
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Campaigns
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Awards
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Latest News
4 Articles
Happy Birthday, Kusha Kapila: From ‘Billi Maasi’ to building a ₹200-crore business
Celebrating D2C visionaries: Top leaders win ‘e4m D2C Entrepreneur of the Year’ honour
At the e4m D2C Awards 5.0, several leaders were awarded for their instrumental role in shaping India’s evolving D2C landscape
e4m D2C Summit: Why brands are looking beyond reach to turn creators into revenue drivers
Industry leaders discussed how influencer marketing is moving beyond follower counts and vanity metrics towards relevance, attribution and measurable...
Why creators are building the fandom that brands can only aspire to
From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong
Campaigns, Awards & Events
25% off across its products
Sep 2026
Celebrating Kusha Kapila's birthday, Underneat is offering 25% off across its products.
e4m D2C Entrepreneur of the Year
Sep 2023
Honoured for their role in building consumer-first businesses.
e4m D2C Entrepreneur of the Year
Sep 2023
Honoured for their role in building consumer-first businesses.
AI Insights
AI
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Valuation Growth. UnderNeat has achieved a valuation of ₹200 crores, indicating strong market confidence and growth potential.
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Influencer Marketing Shift. The company is at the forefront of a shift in influencer marketing, focusing on relevance and measurable outcomes rather than just follower counts.
FAQs
AI
UnderNeat is a D2C brand co-founded by Kusha Kapila, focusing on leveraging influencer marketing to drive business outcomes.
UnderNeat is currently valued at ₹200 crores.
UnderNeat emphasizes measurable business outcomes and relevance in influencer marketing, moving beyond traditional metrics like follower counts.
Kusha Kapila is a creator-turned-actor-entrepreneur and co-founder of UnderNeat.
UnderNeat is aligned with trends in the D2C landscape that focus on building creator loyalty and measurable marketing effectiveness.
AI-assisted summary, reviewed by our newsroom
AI
UnderNeat, co-founded by Kusha Kapila, is rapidly establishing itself as a significant player in the D2C market, with a valuation reaching ₹200 crores. The company is leveraging influencer marketing strategies that prioritize measurable business outcomes over traditional metrics like follower counts.
Key Executives
1 People
KK
Kusha Kapila
Co-founder