A key argument in the ministry’s reply is that the operation of an OTT platform does not involve uplinking or downlinking television signals
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MIB draws regulatory line between OTT and TV broadcasting in AIDCF-Waves dispute
4 CEOs, 1 demand, zero impact: TV ratings blackout exposes limits of industry forums
At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions ab...
CTV, FAST expansion puts traditional cable operators on the backfoot
DTH operators’ aggressive CTV and FAST push threatens cable’s traditional distribution role, intensifying regulatory concerns and competition for subs...
Recommendations incorporated, but no formal role in TV ratings policy: MIB tells TRAI
e4m was the first to report on the development, with TRAI moving to reclaim its role in the television ratings framework by writing to the MIB and see...
AI Insights
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Regulatory Role in TV Ratings. TRAI is attempting to re-establish its authority over the television ratings framework by engaging with the MIB and advocating for a review of the current policy.
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Impact of OTT on Traditional Broadcasting. The rise of OTT platforms and their operational differences from traditional TV broadcasting are creating regulatory challenges and competition for traditional cable operators.
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Industry Response to TV Ratings Blackout. The blackout of TV ratings has prompted significant concern among major broadcasters, highlighting the limitations of industry forums in influencing government policy.
FAQs
AI
TRAI regulates telecommunications and broadcasting services in India, ensuring fair practices and consumer protection.
TRAI aims to address industry concerns regarding the transparency and accuracy of TV ratings, which have been impacted by recent policy changes.
TRAI is encountering resistance from the MIB regarding its recommendations on TV ratings, as the ministry has drawn a regulatory line between OTT and traditional broadcasting.
OTT platforms are intensifying competition for subscribers and advertising revenues, putting traditional cable operators at a disadvantage.
Despite calls from broadcasters for the return of TV ratings, the government's stance remains unchanged, raising doubts about the effectiveness of industry forums.
AI-assisted summary, reviewed by our newsroom
AI
TRAI is actively seeking to reclaim its role in the television ratings framework amid ongoing disputes between OTT platforms and traditional broadcasting. The organization is responding to industry pressures for the return of TV ratings while navigating regulatory challenges posed by the Ministry of Information and Broadcasting (MIB).
Key Executives
3 People
PV
P.D. Vaghela
Chairman
SG
S.K. Gupta
Member (Finance)
RS
R.S. Sharma
Member (Technology)