Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep...
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AAAI’s BARC pick sparks debate: Should Srinivasan Swamy take on yet another key role?
Prasar Bharati’s OTT push: WAVES spending jumps to Rs 258 cr in FY25 from Rs 1.85 cr
Payments to artists and professionals rose from Rs 28.43 crore to Rs 43.57 crore
Lower ad revenue, reduced grants push Prasar Bharati to Rs 573 crore FY25 deficit
The largest decline came from sales and services, which include commercial revenue generated by All India Radio and Doordarshan as well as income from...
DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes
Parliamentary panel seeks measurable outcomes on rollout, says compliance deadlines should not keep shifting as MIB aims to expand reach of free DTH p...
No editorial bias grievances against Prasar Bharati: MIB
However, the govt stated that 7 complaints relating to appointments had been received against the pubcaster from applicants
Prasoon Joshi named Jury Chair for third edition of e4m Do Good Awards
The awards celebrate agencies, brands, organizations and non-profits driving significant transformations through purpose-driven campaigns
TDSAT expands WAVES OTT case, impleads 64 broadcasters
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Netwo...
Prasar Bharati launches AI training drive to boost newsroom and broadcast efficiency
The curriculum indicates that Prasar Bharati intends to embed AI across several core functions rather than limiting its use to administrative tasks
AI Insights
AI
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Financial Challenges. Prasar Bharati is experiencing a significant financial deficit, primarily due to a drop in ad revenue and grants.
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OTT Investment. The company is making a substantial push into the OTT space, with WAVES spending increasing from Rs 1.85 crore to Rs 258 crore in FY25.
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AI Integration. Prasar Bharati has initiated an AI training program aimed at improving newsroom and broadcast efficiency, indicating a strategic move towards technology integration.
FAQs
AI
Prasar Bharati is facing a deficit of Rs 573 crore for FY25, attributed to lower ad revenue and reduced grants.
Prasar Bharati's spending on its OTT platform WAVES has increased from Rs 1.85 crore to Rs 258 crore in FY25.
The company has launched an AI training drive aimed at enhancing newsroom and broadcast efficiency.
The Ministry of Information and Broadcasting has stated that there are no editorial bias grievances against Prasar Bharati, although seven complaints related to appointments have been received.
The e4m Do Good Awards celebrate agencies, brands, organizations, and non-profits that drive significant transformations through purpose-driven campaigns.
AI-assisted summary, reviewed by our newsroom
AI
Prasar Bharati is currently facing financial challenges, reporting a deficit of Rs 573 crore for FY25 due to declining ad revenue and grants. In response, the organization is significantly increasing its investment in OTT services, with spending on WAVES rising dramatically, while also launching an AI training initiative to enhance operational efficiency in its newsrooms.