Mascarenhas joins Starcom after her term at WPP as Associate Vice President – Client Services
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Latest News
9 Articles
Kristen Mascarenhas joins Starcom as Group Head
India records 62 media account moves worth $838M in H1 2026: COMvergence
Local pitches accounted for 86% of assessed media spend, with 46 local reviews worth $719M against 16 global or multi-market pitches worth $119M, says...
Publicis Media leads agency groups in H1 new-business value at $218 mn
WPP Media followed at +$198M and Omnicom Media Group at +$18M
COMvergence: Wavemaker, Zenith, Starcom lead agency rankings in India
As per COMvergence’s New Business Barometer for India, at agency-group level, Publicis Media led with net new-business value of +$218M, followed by WP...
George Constantinou joins Starcom as Head of Investment
Prior to this appointment, he spent more than five years with MOBKOI
In the creator era, how do celebrities continue to shine?
As audiences fragment across platforms, experts weigh in on why iconic celebrities remain valuable
Dhaval Patel joins Starcom as Senior Director – Buying
Prior to this, he was with WPP Media as Associate Vice President, Marketplace and Partnerships, India
Starcom promotes Khushi Singh Dahiya to Senior Director
Before her elevation, she served as Business Director
AI can scale execution, but human judgment will remain indispensable, say marketers
At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising
Leadership Timeline
5 Updates
Oct 2023
Latest
Khushi Singh Dahiya — Senior Director (appointment)
Khushi Singh Dahiya has been promoted to Senior Director at Starcom.
Oct 2023
Dhaval Patel — Senior Director – Buying (appointment)
Dhaval Patel joins Starcom as Senior Director – Buying.
Oct 2023
George Constantinou — Head of Investment (appointment)
George Constantinou has joined Starcom as Head of Investment.
Oct 2023
Kristen Mascarenhas — Group Head (appointment)
Kristen Mascarenhas joins Starcom as Group Head.
Nov -0001
George Constantinou — Head of Investment (appointment)
George Constantinou joins Starcom as Head of Investment.
AI Insights
AI
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Leadership Expansion. Starcom has made significant leadership appointments to enhance its operational capabilities and client services.
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Strong Market Position. Starcom is ranked among the top agencies in India, leading in new business value alongside Publicis Media and WPP Media.
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Growth in New Business. Publicis Media, which includes Starcom, reported a net new-business value of +$218M in the first half of 2026, indicating strong growth in the agency's portfolio.
FAQs
AI
Kristen Mascarenhas has joined Starcom as Group Head.
Starcom is among the top agencies in India, leading in new business value according to COMvergence.
George Constantinou has been appointed as Head of Investment at Starcom.
Publicis Media, which includes Starcom, reported a new business value of +$218M, highlighting its strong market performance.
Khushi Singh Dahiya has been promoted to Senior Director at Starcom.
AI-assisted summary, reviewed by our newsroom
AI
Starcom has recently strengthened its leadership team with several key appointments, including Kristen Mascarenhas as Group Head, George Constantinou as Head of Investment, and Dhaval Patel as Senior Director – Buying. The agency has also been recognized for its strong performance in the Indian media landscape, leading in new business value according to COMvergence's New Business Barometer.
Key Executives
4 People
KM
Kristen Mascarenhas
Group Head
GC
George Constantinou
Head of Investment
DP
Dhaval Patel
Senior Director – Buying
KS
Khushi Singh Dahiya
Senior Director