From Flipkart to Amazon, big festive campaigns are increasingly coming from independents, as brands chase sharper cultural ideas and faster turnaround...
Schbang
4
Articles
1
Leadership Changes
1
People
Latest News
4 Articles
The indie festive push: Why big brands are betting on smaller agencies
What's more valuable: An influencer's reach or a brand's own creator?
Go Zero's exit from paid influencer budgets to fund an in-house creator team has reopened an old industry debate: does ownership now beat outreach in...
Why India's best talent, boldest ideas, and biggest brands are choosing independence
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
Vaishnavi Thirumalai moves on from Schbang
Thirumalai held the role of Senior Operations & Business Development Manager - Schbang Fluence & MMaximize at Schbang
Leadership Timeline
1 Update
Oct 2023
Latest
Vaishnavi Thirumalai — Senior Operations & Business Development Manager (departure)
Vaishnavi Thirumalai moves on from Schbang after a stint of over 4 years.
AI Insights
AI
-
Growing Preference for Independents. Schbang is benefiting from a market shift where big brands are increasingly opting for independent agencies over traditional networks for their advertising needs.
-
Cultural Relevance and Speed. The agency's ability to deliver culturally relevant ideas quickly is a key factor in its appeal to major brands during festive seasons.
-
Talent Acquisition. Schbang is attracting top talent in the industry, which is crucial for maintaining its competitive edge and delivering innovative solutions.
FAQs
AI
Schbang provides a range of services including advertising, digital marketing, and creative solutions tailored to brand needs.
Brands are opting for Schbang due to its ability to deliver culturally relevant ideas quickly and its focus on independence.
Schbang has worked with major brands like Flipkart and Amazon, particularly for their festive campaigns.
Vaishnavi Thirumalai has recently moved on from her role as Senior Operations & Business Development Manager at Schbang.
Schbang is well-positioned as an independent agency, gaining recognition and awards while larger networks face consolidation and job cuts.
AI-assisted summary, reviewed by our newsroom
AI
Schbang is gaining traction in the Indian advertising landscape as major brands increasingly turn to independent agencies for their festive campaigns, seeking sharper cultural insights and quicker execution. The company is positioned well amidst a trend where independence is favored over traditional networks, attracting top talent and marquee clients.
Key Executives
1 People
VT
Vaishnavi Thirumalai
Former Senior Operations & Business Development Manager - Schbang Fluence & MMaximize