As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chand...
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₹25,000 cr flows through Kerala in just 15 days of Onam: Varghese Chandy
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Festive Economy Engagement. Malayala Manorama is strategically positioning itself to capitalize on the Onam festival, anticipating a 30-40% increase in retail sales.
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Ad Sales Growth. The company is focusing on premium inventory and tighter discounting to enhance its advertising sales during the festive season.
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Malayala Manorama is leveraging the festive economy by promoting retail sales and advertising during Onam.
Approximately ₹25,000 crore is expected to flow through Kerala in just 15 days of Onam.
Retail sales are projected to increase by 30-40% during the Onam festival.
Varghese Chandy is the VP of Marketing & Ad Sales at Malayala Manorama.
The company is focusing on premium inventory and tighter discounting to enhance its advertising sales.