According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spendin...
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6 in 10 Indians willing to pay for music if free options disappear: EY-IMI report
Only 14 million Indians pay for music despite near-universal streaming: EY-IMI report
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were...
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Market Potential in Music Subscriptions. The report reveals that 61% of non-paying respondents would consider subscribing to music services if free options were not available, indicating a strong market potential for paid subscriptions in India.
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Listening Habits of Indian Consumers. The report notes that 80% of music listeners in India spend more than an hour a day listening to music, showcasing the high engagement levels among consumers.
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The report indicates that only 14 million Indians currently pay for music subscriptions, but a significant portion of non-paying listeners are open to subscribing if free options disappear.
According to the report, approximately 14 million Indians are paying for music subscriptions.
The report states that 80% of listeners spend more than an hour a day listening to music.
The report suggests that 61% of non-paying respondents would consider paying for music if free alternatives were unavailable and subscription prices were reasonable.
EY collaborated with the Indian Music Industry (IMI) for the report.
AI-assisted summary, reviewed by our newsroom
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EY, in collaboration with the Indian Music Industry (IMI), released a report highlighting that only 14 million Indians currently pay for music subscriptions. The report indicates a significant willingness among listeners to pay for music if free alternatives were unavailable, suggesting potential growth in the subscription market.
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