Guest Column: Dr. Sandeep Goyal writes that true beauty in advertising lies not in adding more, but in embracing simplicity and white space to let one...
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Yohaku no Bi: The beauty of the empty space
Diwali was once the brief, now Q4 itself is the campaign
As festive spending edges toward ₹1.5 lakh crore, agencies say the season has become one long story, told in chapters, not a single Diwali push
To celebrate or not to celebrate International Chocolate Day
Indians never really liked chocolate, but always loved what it meant. Chocolate in India was never a food. It was a currency
Advertising reinvents itself every 30 years. Astrology may explain why
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the a...
9 Great Khali ad campaigns worth revisiting on his birthday
Khali’s larger-than-life persona also made him an interesting proposition for advertisers
Nostalgic singalongs to sibling banter: The week in ads
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
e4m IDMA 2026: UltraTech bags ‘Best Digital and Social Media Advertiser of the Year’ title
The brand won 13 metals, including 5 gold, 4 silver and 4 bronze, across categories
e4m IDMA 2026: UltraTech and Wavemaker India clinch top honours
Among the other key winners are Mindshare India, Mondelez (Cadbury) and Amazon Ads
AI is transforming Indian advertising. Can it say ‘Har Ghar Kuch Kehta Hai’?
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decad...
Campaigns, Awards & Events
Cadbury Celebrations Festive Campaign
Oct 2023
A consistent emotional campaign celebrating warmth and togetherness across multiple festive occasions.
#ThisTakraarIsSweet
Aug 2023
Cadbury Celebrations has launched its Raksha Bandhan campaign, celebrating the playful fights, teasing, and no...
Bhaari Hai
Jan 2022
The campaign featured students struggling with hunger before Khali arrives with a solution, generating million...
Bhaari Hai
Jan 2022
The 2022 campaign has students struggling with hunger before Khali arrives with a suitably 'bhaari' solution —...
AI Insights
AI
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Evolving Advertising Strategies. Cadbury is shifting its advertising focus from traditional single-event campaigns to a more extended narrative approach, particularly during the festive season.
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Recognition in Digital Advertising. Cadbury has been acknowledged for its excellence in digital and social media advertising, winning multiple awards at industry events.
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Cultural Resonance. The brand's marketing strategies are increasingly tapping into cultural sentiments, reflecting a deeper understanding of consumer behavior in India.
FAQs
AI
Cadbury has shifted from a single Diwali campaign to a continuous narrative throughout the Q4 festive season.
Cadbury has received multiple awards for its digital and social media advertising efforts, showcasing its innovative strategies.
Cadbury's marketing strategies resonate with Indian cultural sentiments, emphasizing the emotional significance of chocolate.
Cadbury is owned by Mondelez International, a global leader in snack foods.
Chocolate in India is viewed more as a symbol of affection and celebration rather than just a food item.
AI-assisted summary, reviewed by our newsroom
AI
Cadbury, under Mondelez, continues to adapt its advertising strategies to resonate with Indian consumers, particularly during the festive season, which has evolved into a prolonged campaign rather than a single event. The brand is also recognized for its innovative approaches in digital and social media advertising, as evidenced by its accolades at recent industry awards.
Key Executives
2 People
DS
Dr. Sandeep Goyal
Guest Columnist
VC
Vikkramm Chandirramani
Founder of Futurescopes