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7 Articles
Jasleen Kaur G named Head of Marketing at Bata India
Jasleen Kaur G named Head of Marketing at Bata India

Before joining Bata India, Kaur worked with Reliance Brands Limited

The cost of growth: What happens when ad spends outpace revenue?
The cost of growth: What happens when ad spends outpace revenue?

As several companies report advertising growth outpacing revenue, the numbers raise questions about incremental returns, profitability and long-term d...

Sidhika Batheja named Marketing Manager – GTM at Bata India
Sidhika Batheja named Marketing Manager – GTM at Bata India

Batheja joined Bata India as Brand Manager in December 2024 and has worked across brand-building initiatives for Bata and Nine West

The great AI content glut: When everyone can make everything
The great AI content glut: When everyone can make everything

Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy,...

Bata India names Gajesh Yadav Lead - Retail Marketing & Visual Merchandising
Bata India names Gajesh Yadav Lead - Retail Marketing & Visual Merchandising

Prior to his elevation, Yadav was Lead - VM Execution at Bata India

Sanjay Rao announces joining Bata India as CEO & Managing Director
Sanjay Rao announces joining Bata India as CEO & Managing Director

Rao was previously associated with Nike as Senior Director, Nike Retail – France & Benelux

Taapsee Pannu at 39: The relatable star brands keep betting on
Taapsee Pannu at 39: The relatable star brands keep betting on

The Indian actress, who celebrates her birthday today, has built a brand portfolio that reflects the values she portrays on screen

Leadership Timeline
6 Updates
Dec 2024 Latest

Sidhika Batheja — Marketing Manager – GTM (appointment)

Sidhika Batheja has taken on the role of Marketing Manager – GTM at Bata India, expanding her responsibilities after nearly two years with t...

Dec 2024

Sidhika Batheja — Marketing Manager – GTM (appointment)

Sidhika Batheja has taken on the role of Marketing Manager – GTM at Bata India, expanding her responsibilities after nearly two years with t...

Oct 2023

Sanjay Rao — CEO & Managing Director (appointment)

Sanjay Rao announces joining Bata India as CEO & Managing Director.

Oct 2023

Gajesh Yadav — Lead - Retail Marketing & Visual Merchandising (appointment)

Gajesh Yadav has joined Bata India as Lead - Retail Marketing & Visual Merchandising.

Oct 2023

Gajesh Yadav — Lead - Retail Marketing & Visual Merchandising (appointment)

Gajesh Yadav has joined Bata India as Lead - Retail Marketing & Visual Merchandising.

Nov -0001

Jasleen Kaur G — Head of Marketing (appointment)

Jasleen Kaur G named Head of Marketing at Bata India.

Campaigns, Awards & Events
Style, Comfort and Affordability Campaign
Nov -0001
Campaign highlighting Bata's relevance among younger urban consumers.
Style, Comfort and Affordability Campaign
Nov -0001
Campaign highlighting Bata's effort to remain relevant among younger urban consumers.
AI Insights
AI
  • Leadership Changes. Bata India has strengthened its leadership team with key appointments in marketing and management roles, indicating a focus on enhancing brand strategy and retail execution.
  • Marketing Focus. The appointment of experienced marketing professionals suggests that Bata is prioritizing brand-building initiatives and retail marketing strategies to drive growth.
? FAQs
AI
Jasleen Kaur has been appointed as the Head of Marketing at Bata India.
Sanjay Rao was previously associated with Nike as Senior Director for Nike Retail in France & Benelux.
Sidhika Batheja joined Bata India as Brand Manager in December 2024.
Gajesh Yadav is the Lead for Retail Marketing & Visual Merchandising at Bata India.
The appointments indicate a strategic focus on enhancing marketing efforts and retail execution to drive growth.
AI-assisted summary, reviewed by our newsroom
AI

Bata India has recently made significant leadership appointments, including Jasleen Kaur as Head of Marketing and Sidhika Batheja as Marketing Manager – GTM. Additionally, Sanjay Rao has been appointed as CEO & Managing Director, bringing experience from Nike, while Gajesh Yadav has been elevated to Lead - Retail Marketing & Visual Merchandising.

Key Executives
4 People
SR
Sanjay Rao
CEO & Managing Director
JK
Jasleen Kaur
Head of Marketing
SB
Sidhika Batheja
Marketing Manager – GTM
GY
Gajesh Yadav
Lead - Retail Marketing & Visual Merchandising
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