While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation
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Consultancy firms reshape agency pitches as brands step up procurement and conflict checks
Shveta Arya named Group Chief Strategy Officer at Mahindra Group
She will report to Dr. Anish Shah, Group CEO & MD, Mahindra Group
The end of relationship-led pitches? Consulting firms tighten grip on media reviews
TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms
Raymond taps AT Kearney to steer ₹300-crore integrated agency review
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
AI Insights
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Growing Influence in Agency Reviews. AT Kearney's involvement in major agency reviews, such as the one for Raymond, indicates its rising prominence in the advertising consultancy space.
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Shift Towards Consultancy Firms. The trend of brands engaging consultancy firms like AT Kearney for agency pitches reflects a broader shift in procurement practices within the industry.
FAQs
AI
AT Kearney offers consulting services in strategy, operations, and transformation across various industries.
AT Kearney serves a diverse range of clients, including major corporations in sectors like consumer goods, technology, and healthcare.
AT Kearney is adapting by engaging in agency reviews and providing strategic insights to brands navigating complex procurement processes.
Recently, AT Kearney was appointed by Raymond to lead a ₹300-crore integrated agency review.
The review represents one of the largest integrated account opportunities in the Indian market this year, showcasing AT Kearney's strategic role.
AI-assisted summary, reviewed by our newsroom
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AT Kearney is actively involved in reshaping the agency pitch landscape in India as brands increasingly rely on consultancy firms for procurement and conflict checks. Recently, the firm was selected by Raymond to lead a significant ₹300-crore integrated agency review, highlighting its growing influence in the media and advertising sectors.
Key Executives
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Shveta Arya
Group Chief Strategy Officer