Date-wise News
TRAI extends deadline for differential pricing comments?blur=25

TRAI has extended the last date for receiving comments on its consultation paper on differential pricing. TRAI said it will accept comments upto January 7, 2016 and counter comments until January 14, 2016.

exchange4media Staff Jan 2, 2016 4:32 PM

Differential pricing affects new players: Digital Cos tell TRAI?blur=25

The heads of PayTM,, TrulyMadly, SVG Media,,, Zomato, Metis Learning and GOQii have written a joint letter urging TRAI to issue clear guidlines preventing the restricition of internet services.

exchange4media Staff Jan 2, 2016 4:32 PM

BARC Ratings: Colors bounces back to the top spot in week 51?blur=25

Colors’ pushed Zee Anmol to the second spot to be the No.1 channel with 725 million ratings. The third spot went to Star Plus followed by Zee TV. Star Utsav remained at no.5 like last week

exchange4media Staff Jan 2, 2016 1:24 PM

HDFC Life launches new ad campaign, focuses on retirement planning?blur=25

The campaign aims at persuading early retirement planning behaviour in the 35 – 45 year olds, for whom retirement planning is not a priority today

exchange4media Staff Jan 2, 2016 8:06 AM

Thums Up unveils new campaign ‘Main Hoon Toofani’ with Salman Khan?blur=25

Through the new campaign, the company strengthens the philosophy of believing in oneself and the power of ‘I’

exchange4media Staff Jan 2, 2016 8:02 AM

Racold Thermo launches ‘Turn Up The Heat’ campaign to celebrate everyday heroes?blur=25

‘Turn Up The Heat’ is a two month campaign beginning from December 28, 2015 which will be promoted through digital media and radio stations

exchange4media Staff Jan 2, 2016 8:00 AM

Center Fruit launches new ad campaign, ‘Center fruit Endless’?blur=25

The launch is supported by a campaign conceptualised by Ogilvy & Mather

exchange4media Staff Jan 2, 2016 7:57 AM

Couponing and Cashback will continue to deliver value for e-comm players in 2016?blur=25

Currently 13.5% of the total e-commerce shopping in India happens via coupon sites and other affiliates. At the same time, the Cashback space is just picking up pace, as more and more online shoppers become aware of this. This trend is likely to grow in 2016.

Mehul Jobanputra Jan 2, 2016 7:52 AM