Date-wise News

The social media based request show, AskTrack will air bollywood songs requested by the viewers through Twitter, Facebook and Whatsapp platforms

exchange4media Staff 21-December-2015

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy 21-December-2015

The News Minute is run by journalist and author Chitra Subramaniam, former Times Now (South) Bureau Chief Dhanya Rajendran and Vignesh Vellore

exchange4media Staff 21-December-2015

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy 21-December-2015

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha 21-December-2015

Doritos is PepsiCo’s third largest snack brand in the world and will compete directly with homegrown premium high-margin brands like Cornitos and other imported brands like Pringles and Snacka Lanka

exchange4media Staff 21-December-2015

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror

exchange4media Staff 21-December-2015

In week 49 of RAM Ratings, Big FM 92.7 stayed in the first spot in Mumbai. Fever FM continued its lead in Delhi while Radio Mirchi came first in Kolkata. In Bangalore, Radio City continued being on the No.1 spot

exchange4media Staff 21-December-2015

In week 49 of BARC Ratings, ETV Telugu, Star Jalsha, Asianet, Bhojpuri Cinema, Colors Kannada continued the winning streak in their respective markets of Andhra Pradesh/Telangana, Bengal, Kerala, Bihar and Jharkhand and Karnataka

exchange4media Staff 21-December-2015

Dr. Oetker India has rolled out its new ad campaign titled ‘Food Mein Daalo Magic’ in an attempt to accomplish its turnover target of Rs 500 crore by 2020. With actress Sonali Bendre as its brand ambassador, the campaign has been conceptualized by ScareCrow Communication.

Madhuwanti Saha 21-December-2015

Advertisment

Advertisment

Advertisment

Advertisment