Date-wise News
9XM partners with Askme.com to launch #Asktrack?blur=25

The social media based request show, AskTrack will air bollywood songs requested by the viewers through Twitter, Facebook and Whatsapp platforms

exchange4media Staff Dec 21, 2015 5:49 PM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

TheNewsMinute.com raises funding from Raghav Bahl & Ritu Kapur-led Quintillion Media?blur=25

The News Minute is run by journalist and author Chitra Subramaniam, former Times Now (South) Bureau Chief Dhanya Rajendran and Vignesh Vellore

exchange4media Staff Dec 21, 2015 9:17 AM

Rewind 2015: Traditional brands break taboos and prefer unconventional themes?blur=25

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

How susceptible are Indian brands to digital fraud??blur=25

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Abhinn Shreshtha Dec 21, 2015 9:01 AM

PepsiCo slated to launch Doritos in India this week?blur=25

Doritos is PepsiCo’s third largest snack brand in the world and will compete directly with homegrown premium high-margin brands like Cornitos and other imported brands like Pringles and Snacka Lanka

exchange4media Staff Dec 21, 2015 8:45 AM

Taproot creates a new campaign for IOAA everything works better when it's Outdoor?blur=25

Conceptualized by Taproot and brought to life by veteran advertising professional and ace photographer, Prashant Godbole, the campaign serves to reinvigorate the outdoor medium. This team had earlier partnered last year to create the Cannes Lion winning campaign ‘Hated by Some’ for Mumbai Mirror

exchange4media Staff Dec 21, 2015 8:41 AM

RAM Ratings: Big FM continues to lead Mumbai in week 49?blur=25

In week 49 of RAM Ratings, Big FM 92.7 stayed in the first spot in Mumbai. Fever FM continued its lead in Delhi while Radio Mirchi came first in Kolkata. In Bangalore, Radio City continued being on the No.1 spot

exchange4media Staff Dec 21, 2015 8:25 AM

BARC Ratings: ETV Telugu, Star Jalsha, Asianet, Bhojpuri Cinema, Colors Kannada lead in week 49?blur=25

In week 49 of BARC Ratings, ETV Telugu, Star Jalsha, Asianet, Bhojpuri Cinema, Colors Kannada continued the winning streak in their respective markets of Andhra Pradesh/Telangana, Bengal, Kerala, Bihar and Jharkhand and Karnataka

exchange4media Staff Dec 21, 2015 8:22 AM

Dr. Oetker allots Rs 18 crore for advertising its brands over the next nine months?blur=25

Dr. Oetker India has rolled out its new ad campaign titled ‘Food Mein Daalo Magic’ in an attempt to accomplish its turnover target of Rs 500 crore by 2020. With actress Sonali Bendre as its brand ambassador, the campaign has been conceptualized by ScareCrow Communication.

Madhuwanti Saha Dec 21, 2015 8:09 AM