Date-wise News
Piyush Pandey and Priyanka Chopra likely to be part of India Today Group's rebranding exercise?blur=25

The India Today Group (ITG) in a mega brand play is likely to be extending its brand name 'India Today' to Headlines Today, which according to reliable resources will bring in an integration of digital, television and print going forward

Priyanka Mehra May 16, 2015 5:38 PM

Siddharth Vardarajan launches news website 'The Wire'?blur=25

Also contributing to the website will be journalist Sidharth Bhatia, Shobhan Saxena, Gautam Bhatia, Beena Sarwar, Raghu Karnad

exchange4media Staff May 16, 2015 12:33 PM

Data2Decisions launches new modelling approach 'Total Attribution'?blur=25

This has been launched to measure and optimise all media and quantify how media influences the consumer journey to drive sales

exchange4media Staff May 16, 2015 12:12 PM

Relate to millenials first and then stakeholders, say business humanizers?blur=25

Experts discuss how brands can effectively use Corporate Social Responsibility (CSR) initiatives as a strong marketing strategy, and business driver at a panel discussion hosted by Pitchfork Partners and Innate Motion

Anuradha Varanasi May 16, 2015 10:59 AM

Internet flooded with hilarious #ModiInChina memes?blur=25

The Prime Minister’s China visit had an unintended hilarious consequence as internet users unleashed their creativity to make funny memes at PM Modi’s expense

exchange4media Staff May 16, 2015 10:07 AM

Smooth, slick and sensuous: Can this be cement??blur=25

What’s surprising is that a brand in a staid and seemingly boring category has the courage to step aside from its comfort zone and change the game for all others, says Razorfish CEO Charulata Ravi Kumar as she reviews UltraTech’s Build Beautiful commercial

Charulata Ravi Kumar May 16, 2015 9:52 AM

Immense opportunity in India lies with start-up mentality, not with service mentality: David Shing?blur=25

David Shing, Digital Prophet, AOL, who spoke at PromaxBDA, gives a glimpse into where the digital realm is moving while advocating that brands need to stop talking about innovation and start talking about invention

exchange4media Staff May 16, 2015 9:25 AM

Congress’ Manish Tewari and BJP’s Sambit Patra agree to disagree on governing internet?blur=25

Manish Tewari, former Minister for Information and Broadcasting and Sambit Patra, National Spokesperson, BJP discuss ‘Freedom of Speech, its impact on internet governance’ at an ASSOCHAM event

Abid Hasan May 16, 2015 9:19 AM

Relate to millenials first and then stakeholders, say business humanizers?blur=25

Experts discuss how brands can effectively use Corporate Social Responsibility (CSR) initiatives as a strong marketing strategy, and business driver at a panel discussion hosted by Pitchfork Partners and Innate Motion

Anuradha Varanasi May 16, 2015 8:46 AM