Date-wise News
Maruti Suzuki India aligns mass, commercial segment brands portfolio with Dentsu Creative Impact

Hakuhodo Percept recently won the account for Maruti new car, apart from this Dentsu will be working on all the other brands

exchange4media Staff Apr 22, 2015 2:12 PM

TV Today approaches HC for Oye FM sale

TV Today Network wants to complete sale of its radio business to ENIL, a move that is still awaiting MIB approval

Abhinn Shreshtha Apr 22, 2015 2:00 PM

Go Cheese assigns its digital mandate to FoxyMoron

FoxyMoron creates a virtual 'Go Cheese World' to engage cheese lovers

exchange4media Staff Apr 22, 2015 1:17 PM

Guest Column: Rising Public Distrust Must Worry Mainstream Media: Alok Verma

Attitudinal, demographic, and technological shifts have made the journalism landscape deeply complex, not only for audiences but also for those in the field, finds Alok Verma, CEO & Editor-In-Chief of of Newzstreet Media Group

Alok Verma Apr 22, 2015 10:39 AM

3rd IAA Leadership Awards: Winners speak on their big wins

GroupM’s CVL Srinivas, Maruti Suzuki’s Manohar Bhat, HDFC Life’s Sanjay Tripathy, Idea’s Sashi Shankar, Vini Cosmetics’ Darshan Patel and OLX’s Amarjit Singh Batra

exchange4media Staff Apr 22, 2015 10:31 AM

Barista Coffee Company scouts for a creative agency

Law and Kenneth was awarded Lavazza’s creative mandate in 2011 and worked across the entire portfolio of Lavazza businesses in India

Priyanka Mehra Apr 22, 2015 9:54 AM

We haven't brought down the price per viewing, we've given consumers more choices: Malay Dikshit

Tata Sky has recently launched 'Daily Recharge for Rs 8' and 'My 99 pack' to cater to the Northern and the Southern belt of India. "With digitisation phase III still a year away, we are making inroads into these untapped markets," says Malay Dikshit, Chief Communications Officer, Tata Sky

Sarmistha Neogy Apr 22, 2015 9:38 AM

"Vikram will focus on here and now of our clients' businesses...," says Sam Balsara

"Vikram will focus on here and now of our clients' businesses and their future growth strategies that can be impacted by media," says Madison World Chairman & MD Sam Balsara as he talks about Sakhuja joining Madison Media Group including OOH as Partner and Group CEO

Priyanka Mehra Apr 22, 2015 9:26 AM

Guest Column: Rising Public Distrust Must Worry Mainstream Media: Alok Verma

Attitudinal, demographic, and technological shifts have made the journalism landscape deeply complex, not only for audiences but also for those in the field, finds Alok Verma, CEO & Editor-In-Chief of of Newzstreet Media Group

Alok Verma Apr 22, 2015 9:13 AM

3rd IAA Leadership Awards: Winners speak on their big wins

GroupM’s CVL Srinivas, Maruti Suzuki’s Manohar Bhat, HDFC Life’s Sanjay Tripathy, Idea’s Sashi Shankar, Vini Cosmetics’ Darshan Patel and OLX’s Amarjit Singh Batra

exchange4media Staff Apr 22, 2015 8:49 AM

Parle Products launches OOH campaign for its 'Litter Free' CSR Project

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff Apr 22, 2015 8:21 AM