Date-wise News
Guest Column: Would the NCCS discriminate viewership for niche channels in the new TV measurement system?

With the introduction of the new measurement ratings system BARC just around the corner, Mallikarjunadas CR (Malli) CEO of Starcom MediaVest Group (SMG) India, examines a possibility that TV viewership in the NCCS (New Consumer Classification System) could be less discriminatory than the old SEC

Mallikarjunadas CR Apr 6, 2015 9:06 AM

Vishal Bhatnagar joins BBC India as Business Head

Bhatnagar was formerly with CNN-IBN as National Revenue Head

exchange4media Staff Apr 6, 2015 9:00 AM

Mail Today appoints Amit Gupta as CEO

Gupta joins Mail Today from HT Media where he was Chief Operating Officer of Mint

exchange4media Staff Apr 6, 2015 8:58 AM

LIC bolsters advertising with innovation; launches 2 new ads

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff Apr 6, 2015 8:50 AM

More publishers speak up against IRS 2014 findings

The Hindu, Dainik Jagran and Amar Ujala express discontent over new findings, calling it ‘stale wine in new bottle’

exchange4media Staff Apr 6, 2015 8:41 AM

Neeraj Sanan slated to exit from the Focus TV Group as CEO

Sanan who had joined as CEO in March last year, has just about completed a year in his current role

exchange4media Staff Apr 6, 2015 8:36 AM

Phase III auctions may fail, predict FM operators

Private FM operators are not impressed with TRAI’s recommendations on the reserve prices of stations in new cities under Phase III and say it reduces the feasibility

Abhinn Shreshtha Apr 6, 2015 8:25 AM

Zee rises with a good start from DID Super Moms

Comedy Nights with Kapil on Colors saw a big dip in ratings this week as it fell to 5.1 TVTs from 7.0 TVTs last week

exchange4media Staff Apr 6, 2015 8:19 AM

Indian mobile ad spend won’t reach $1 billion till 2018: eMarketer report

The global mobile advertising market will surpass $100 billion in spending in 2016 according to a research by eMarketer. Despite this explosive growth, the outlook for India still remains bleak

exchange4media Staff Apr 6, 2015 8:13 AM