Date-wise News

With the introduction of the new measurement ratings system BARC just around the corner, Mallikarjunadas CR (Malli) CEO of Starcom MediaVest Group (SMG) India, examines a possibility that TV viewership in the NCCS (New Consumer Classification System) could be less discriminatory than the old SEC

Mallikarjunadas CR 06-April-2015

Bhatnagar was formerly with CNN-IBN as National Revenue Head

exchange4media Staff 06-April-2015

Gupta joins Mail Today from HT Media where he was Chief Operating Officer of Mint

exchange4media Staff 06-April-2015

J. Walter Thompson has created an ad on three key govt initiatives - Swachh Bharat Abhiyan, Beti Bachao Beti Padhao and Housing for all by 2022. RK Swamy BBDO has conceptualised another ad urging youth to become LIC agents

exchange4media Staff 06-April-2015

The Hindu, Dainik Jagran and Amar Ujala express discontent over new findings, calling it ‘stale wine in new bottle’

exchange4media Staff 06-April-2015

Sanan who had joined as CEO in March last year, has just about completed a year in his current role

exchange4media Staff 06-April-2015

Private FM operators are not impressed with TRAI’s recommendations on the reserve prices of stations in new cities under Phase III and say it reduces the feasibility

Abhinn Shreshtha 06-April-2015

Comedy Nights with Kapil on Colors saw a big dip in ratings this week as it fell to 5.1 TVTs from 7.0 TVTs last week

exchange4media Staff 06-April-2015

The global mobile advertising market will surpass $100 billion in spending in 2016 according to a research by eMarketer. Despite this explosive growth, the outlook for India still remains bleak

exchange4media Staff 06-April-2015