Authors

Mallikarjunadas CR
guestcolumn@exchange4media.com @Mallikarjunadas CR

Guest Column: Would the NCCS discriminate viewership for niche channels in the new TV measurement system?

Guest Column: Would the NCCS discriminate viewership for niche channels in the new TV measurement system??blur=25

With the introduction of the new measurement ratings system BARC just around the corner, Mallikarjunadas CR (Malli) CEO of Starcom MediaVest Group (SMG) India, examines a possibility that TV viewership in the NCCS (New Consumer Classification System) could be less discriminatory than the old SEC

Mallikarjunadas CR Apr 6, 2015 9:06 AM