Date-wise News
 Aatish Srivastav quits NewsX to join CNN-IBN?blur=25

He will be joining CNN-IBN as senior editor from January 2015.

exchange4media Staff Dec 24, 2014 1:58 PM

DDB Mudramax wins Media AOR for Wildcraft?blur=25

The agency will be responsible for all media (mass media including digital) activities including planning, buying and implementation

exchange4media Staff Dec 24, 2014 10:24 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining?blur=25

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 10:21 AM

Liam Neeson will endorse you on LinkedIn in Taken 3 promo campaign?blur=25

20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting

Abhinn Shreshtha Dec 24, 2014 10:16 AM

Percept One CEO Shiv Sethuraman quits within 6 months of joining?blur=25

Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer

exchange4media Staff Dec 24, 2014 9:44 AM

'Modified' PR wisdom:  5 Lessons in PR from the PM?blur=25

Leading PR gurus list 5 invaluable PR lessons PM Modi has taught us this year

Priyanka Mehra Dec 24, 2014 9:27 AM

Strong growth for INS in two years; looks to break-even soon?blur=25

Integrated Network Solutions has 13 large format properties in the music and entertainment space with its 207 on-ground events

exchange4media Staff Dec 24, 2014 8:55 AM

Kinetic Worldwide launches full-service OOH division Kinetic Active in India?blur=25

Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Director Sommnath Sengupta

exchange4media Staff Dec 24, 2014 8:45 AM

How the drop in inflation could help push ad spends in 2015?blur=25

Will the general positive market sentiment, growth in economy and lowering inflation spike ad spends in 2015?

Collin Furtado Dec 24, 2014 8:34 AM

Flashback 2014: A year of cautious optimism?blur=25

The economic downturn did not affect the PR industry the most; it was advertising that was the most affected, and many clients said they would turn to PR because it is cost-effective, says Jaideep Shergill, India CEO, MSLGROUP

Jaideep Shergill Dec 24, 2014 8:14 AM

Liam Neeson will endorse you on LinkedIn in Taken 3 promo campaign?blur=25

20th Century Fox has turned to LinkedIn to promote its upcoming film; 'Taken 3'. Though it might not get it the kind of reach that other platforms do, it is an interesting

Abhinn Shreshtha Dec 24, 2014 8:10 AM

Flashback 2014: Brands come closer to consumers in 2014:  Ritu Gupta?blur=25

Enhanced technology, increased market access through multiple retail platforms and brand explosion across categories have brought marketing a long way from traditional methodologies, says Dell's Ritu Gupta

Ritu Gupta Dec 24, 2014 8:06 AM

Guest Column: How can e-tailers make it a merrier Christmas??blur=25

Kaushal Sarda, CEO, Kuliza lists 5 highly profitable ways in which e-tailers can paint this holiday season in merry colours

Kaushal Sarda Dec 24, 2014 8:03 AM