Date-wise News
Nickelodeon’s Consumer Products Business bets big on promotional licensing and partnerships

Viacom18 Consumer Products has partnered with Domino’s to launch the first ever ‘Junior’s Joy Box Meal’ to cater to kids’ taste buds and their love for toys alike

exchange4media Staff Jul 24, 2014 5:53 PM

Cartoon Network bags Gold & Bronze at EEMAX Awards 2014

The channel has been given two awards at the EEMAX Awards 2014 for its CN Super Toons campaign undertaken last December

exchange4media Staff Jul 24, 2014 4:46 PM

GSK consolidates digital media duties of Horlicks with PHD India

The win includes GSK's Horlicks & all Horlicks variants. PHD won the competitive pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year

exchange4media Staff Jul 24, 2014 10:36 AM

Havas Media Group India wins digital AOR of BW|Businessworld

The win comes on the back of a multi-agency pitch. The mandate for Havas Media includes digital strategy, planning, design and execution as BW|Businessworld digitally revamps and grows

exchange4media Staff Jul 24, 2014 10:33 AM

Self-regulation in ads: A better remedy than Govt intervention?

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism of

Priyanka Mehra Jul 24, 2014 10:26 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

Komli Media appoints Ruksh Chatterji as Vice President, India

The appointment marks the completion of hires in line with the company's strategic vision of focusing on offering cutting-edge technology platforms to clients. Chatterji joins Komli from Jabong

exchange4media Staff Jul 24, 2014 9:47 AM

AIR to bring Commonwealth Games Glasgow action live in India

Live coverage includes Curtain Raiser on July 23, Opening Ceremony on July 24, Closing Ceremony on August 4, all the hockey matches featuring India, & India-specific matches of the badminton events, among others

exchange4media Staff Jul 24, 2014 9:35 AM

GSK consolidates digital media duties of Horlicks with PHD India

The win includes GSK's Horlicks & all Horlicks variants. PHD won the competitive pitch following the decision to consolidate all of Horlicks' digital business into one media partner earlier this year

exchange4media Staff Jul 24, 2014 9:20 AM

Havas Media Group India wins digital AOR of BW|Businessworld

The win comes on the back of a multi-agency pitch. The mandate for Havas Media includes digital strategy, planning, design and execution as BW|Businessworld digitally revamps and grows

exchange4media Staff Jul 24, 2014 9:11 AM

VML Qais appoints Udit Bhambri as Business Director, India

Bhambri joins VML Qais with eight years of experience in branding, working for blue chip companies across industries such as FMCG, banking, real estate, pharmaceuticals, fashion and e-tailing

exchange4media Staff Jul 24, 2014 8:59 AM

Philips ties up with Amazon & Disney in its first-ever digital launch

Philips announces strategic partnership with Amazon & Disney for its lighting product range designed especially for children. Products will be made available "exclusively" on Amazon & extended to retail outlets within a year

Ankur Singh Jul 24, 2014 8:57 AM

Self-regulation in ads: A better remedy than Govt intervention?

As the government is said to be sprucing up to take measures against misleading ads, experts in the advertising domain collectively reaffirm faith in the mechanism

Priyanka Mehra Jul 24, 2014 8:41 AM

Celebrity talk shows: Low on numbers, high on interest

While celebrity talk shows don't gross ratings like soaps or reality shows, channels continue to back them in order to appeal to niche audiences & maintain versatility in

Collin Furtado Jul 24, 2014 8:31 AM

Flipkart crashes again as Xiaomi Mi 3 goes on sale

Flipkart crashed temporarily just minutes after Chinese company Xiaomi's flagship product, Mi 3 was launched exclusively on the site. Website had also crashed when Motorola Moto E went on sale

exchange4media Staff Jul 24, 2014 7:59 AM

TRAI's fresh recommendations: Increase license period, revamp cross media policy

As per TRAI's recommendations, the period of DTH license should be increased from 10 years to 20 years. Policy on Cross-holding/ Control to be restructured to bring in uniformity in the broadcasting and distribution sectors

exchange4media Staff Jul 24, 2014 7:57 AM

SBI selects Global Advertisers for outdoor promotion

The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities

exchange4media Staff Jul 24, 2014 7:55 AM