Started by Jayesh Asher, The Resource 24 x7has executed 11 special featureswithin 18 months of launch

exchange4media Staff Apr 29, 2014 5:27 PM

Bharadwaj joins as MD & Managing Editor, Newsfirst.tv, Singh as News Director & Channel Head, and Saifi as Editor – Special Assignment

exchange4media Staff Apr 29, 2014 5:22 PM

Ogilvy has sent in 11 entries for the inaugural Dainik Bhaskar INK Awards, while McCann Erickson has sent in 17 entries. As can be recalled, both the agencies are not sending their entries for Goafest this year

exchange4media Staff Apr 29, 2014 1:59 PM

Renault began the Indian leg of its digital journey in 2011 with the launch of the brand in India

exchange4media Staff Apr 29, 2014 1:34 PM

Times Now, NDTV 24x7 & Headlines Today see spurt in viewership in Week 16 as per data sourced from TAM subscribers. Media observers feel the news genre has broadly grown by 20-25% in the election season

Abid Hasan Apr 29, 2014 9:15 AM

TVRs of opening week of IPL stand at 3.1, much lower than the average first week TVRs of 3.8 in 2013 and 3.9 in 2012. Vodafone and MSM say it's too early to judge

exchange4media Staff Apr 29, 2014 9:03 AM

Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries

Priyanka Mehra Apr 29, 2014 8:26 AM

OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, says Chandan Deep Singh Dang, CMO, Tupperware India

Abhinn Shreshtha Apr 29, 2014 8:12 AM

The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years

Priyanka Mehra Apr 29, 2014 8:05 AM

Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week

Abhinn Shreshtha Apr 29, 2014 8:03 AM

Positioned as a challenger brand, the Gurgaon-based agency's clients include Dabur, Celkon, Volvo, Oppo, DLF, Frontier and Panasonic among others

exchange4media Staff Apr 29, 2014 8:01 AM

DDB Mudra West creates playful humour in the new TVC for Symphony with the tagline 'Kare Khoobsurti Se Thanda'

exchange4media Staff Apr 29, 2014 7:59 AM

Tikoo's previous stint was with HCL Infosystems as head of Global Marketing Mobility Solutions. He was instrumental in creating and managing HCL's "ME" tablet brand globally

exchange4media Staff Apr 29, 2014 7:54 AM

Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch

exchange4media Staff Apr 29, 2014 7:53 AM

The outdoor industry needs to be more organised with structured operations and feedback mechanism; campaign measurability and execution excellence can be the hallmark for OOH media. Innovation would sustain the outdoor medium for a long time. Trust is built by the way you see and perceive a medium and the results it gives.

exchange4media Staff Apr 29, 2014 12:00 AM