Date-wise News
Started by Jayesh Asher, The Resource 24 x7has executed 11 special featureswithin 18 months of launch
exchange4media Staff 29-April-2014
Bharadwaj joins as MD & Managing Editor, Newsfirst.tv, Singh as News Director & Channel Head, and Saifi as Editor – Special Assignment
exchange4media Staff 29-April-2014
Ogilvy has sent in 11 entries for the inaugural Dainik Bhaskar INK Awards, while McCann Erickson has sent in 17 entries. As can be recalled, both the agencies are not sending their entries for Goafest this year
exchange4media Staff 29-April-2014
Renault began the Indian leg of its digital journey in 2011 with the launch of the brand in India
exchange4media Staff 29-April-2014
Times Now, NDTV 24x7 & Headlines Today see spurt in viewership in Week 16 as per data sourced from TAM subscribers. Media observers feel the news genre has broadly grown by 20-25% in the election season
TVRs of opening week of IPL stand at 3.1, much lower than the average first week TVRs of 3.8 in 2013 and 3.9 in 2012. Vodafone and MSM say it's too early to judge
exchange4media Staff 29-April-2014
Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries
OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, says Chandan Deep Singh Dang, CMO, Tupperware India
Abhinn Shreshtha 29-April-2014
The Chairman & Chief Creative Officer, BBDO talks about Raj Deepak Das' recent exit from BBDO & appointment as CCO at Leo Burnett India; BBDO's new wins & the agency completing six years
Priyanka Gandhi Vadra's scathing verbal volleys with BJP & Modi have caused her popularity on Twitter to skyrocket. On the other hand, the BJP has seen a considerable slide in positive sentiment over the last week
Abhinn Shreshtha 29-April-2014
Positioned as a challenger brand, the Gurgaon-based agency's clients include Dabur, Celkon, Volvo, Oppo, DLF, Frontier and Panasonic among others
exchange4media Staff 29-April-2014
DDB Mudra West creates playful humour in the new TVC for Symphony with the tagline 'Kare Khoobsurti Se Thanda'
exchange4media Staff 29-April-2014
Tikoo's previous stint was with HCL Infosystems as head of Global Marketing Mobility Solutions. He was instrumental in creating and managing HCL's "ME" tablet brand globally
exchange4media Staff 29-April-2014
Dentsu Marcom has been assigned the creative duties of SpiceJet. The win comes on the back of a multi-agency pitch
exchange4media Staff 29-April-2014
The outdoor industry needs to be more organised with structured operations and feedback mechanism; campaign measurability and execution excellence can be the hallmark for OOH media. Innovation would sustain the outdoor medium for a long time. Trust is built by the way you see and perceive a medium and the results it gives.
exchange4media Staff 29-April-2014
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