Capgemini UK Plc, part of the Capgemini Group, one of the world’s foremost providers of consulting, technology and outsourcing services, has been selected as Unilever’s global business intelligence partner. The company will work alongside Unilever IT and business teams to deliver a major transformation programme over the next three years.
GSM service provider Uninor celebrated the completion of two successful years of operation in Andhra Pradesh on December 6, 2011. Revolving around the concept of ‘Pay less, talk more’, the anniversary saw employees of Uninor interacting and understanding their customers’ experiences of being associated with the telecom brand.
What gets measured gets managed. Measurability is a major advantage with the web. We get to observe the results from specific marketing campaigns. However, grey areas still creep in while understanding close linkages between mass media campaigns and the end-results.