Is Marketing Communication truly Effective? Starcom MediaVest Group’s EVP for Emerging Markets and CEO for SMG France, Thierry Jadot will cite some examples on the subject at exchange4media Conclave 2011, presented by Jagran Group. In another Special Address, Havas Media Intelligence, CEO, Hernan Sanchez Niera will speak on ‘Meaningful Commmunication’.
I don’t think there is such a thing of undercutting and squeezing competition out to get 100 per cent market share -- that is neither going to happen, nor that is a game we want to play. More importantly, we don’t take any business where we could lose money. We have worked hard on building efficiency mechanisms, because for our scale, if we don’t have our act in order, it is embarrassing. A smaller agency can still take an excel sheet and work its way around, but we cannot do that. We don’t need tactics like undercutting when we are investing in growth strategies.