Ignitee Digital Solutions has added the Jaquar bath fittings account to its kitty. The digital marketing company is designing an online media campaign to reflect Jaquar’s 50 years in India, besides creating a presence for the brand on various social media platforms.
Maya Appliances Pvt Ltd, brand owners of Preethi, a household name in kitchen appliances, has appointed Vizeum as their media agency. This win is Vizeum’s 14th client engagement since the agency’s launch a year ago. Industry sources have pegged the account size at upwards of Rs 10 crore.
Vijay Jawaharlal Darda, MD, Lokmat Group, has been unanimously elected as Chairman of Audit Bureau of Circulations (ABC) for the year 2010-11. Sam Balsara, Chairman & Managing Director, Madison Communications is the new Deputy Chairman of ABC. The elections were held at the Bureau’s Council of Management meeting held on September 17, 2010.
‘Fear factor - Khatron ke Khiladi Season 3’ has opened to much better numbers than the last two seasons. The pre-launch buzz for the show was most visible in the outdoor medium and Milestone Brandcom dominated the OOH space for the launch of ‘KKK 3’.
“Marketing and sales are often confused. In India, the terms are used interchangeably, perhaps because of the fact that we’ve had a very controlled economy and a vast pool of low-cost educated people. India has always had a big emphasis on the feet-on-street model of sales. Marketing is required when you want to do ‘pull’, or want other benefits like a brand premium or loyalty,” says Jessie Paul, Managing Director, Paul Writer Strategic Advisory.
BIG CBS Networks, the television joint venture between Reliance Broadcast Network and CBS Studios International, announced its tie up with Reliance BIG TV (RBTV), India’s leading Direct To Home service providers in the country. As part of the deal, at launch, BIG TV will distribute the 3 premium English entertainment channels christened BIG CBS Prime, BIG CBS Spark and BIG CBS Love on its platform.