Radio Indigo has appointed a new team of executives in Bangalore. Carl Avari has been appointed as Vice-President, Operations, while Stanley Simon would undertake all marketing activities in the station. Avari will oversee operations in Bangalore as well as Goa, whereas Simon will oversee marketing for both stations. Sanjay Prabhu, MD, Radio Indigo, said, “Carl’s and Stanley’s appointments bring enormous skill and experience to the channel and heralds the beginning of many successful years.”

exchange4media Staff Dec 19, 2009 8:42 AM

Ignitee Digital Solutions has appointed Shankar B as National Business Director. Shankar has 16 years’ experience in the field of media sales, including eight years in the television space. He began his career in 1993 with Getit Yellow Pages. He began his television career in 1998 with Raj TV as Manager - Sales and later was promoted as Head of National Sales. Post that, he moved to Turner International India as Director – Advertising Sales handling prestigious accounts like Cartoon Network, Pogo, CNN, Zee MGM and Zee English. His career with radio started with Hello FM as VP – Sales and Marketing for close to two years, wherein he was mainly involved in launching seven stations all over Tamil Nadu.

exchange4media Staff Dec 19, 2009 8:41 AM

Buongiorno Digital Innovation India Ltd., a joint venture between Mitsui and Buongiorno, the provider of mobile entertainment, information, messaging and marketing services in India and APAC region, has appointed Amit Dey as CEO. Prior to joining Buongiorno, Dey was CEO at Axis Ad Print Media, a personal and direct media company. His earlier assignment was with OnMobile Global Ltd as Head of Sales & Business Development – Europe and Americas. An MBA from IIM Calcutta, Dey has more than 17 years’ experience in telecom, automobiles, and plant automation. In the last 12 years that he has been with the telecom industry, he has managed core network business as well as the VAS business.

exchange4media Staff Dec 19, 2009 8:38 AM

Percept Out Of Home’s vertical – Percept Rural – is executing a month-long Samsung Sambandh Utsav campaign across the districts of Indore, Bhopal and Jabalpur in Madhya Pradesh. The campaign will continue till January 3, 2010 and will witness three branded vehicles visiting these three districts.

exchange4media Mumbai Bureau Dec 19, 2009 7:52 AM

Birla Sun Life Insurance has been able to cut through the clutter via some innovative marketing and advertising strategies. As the company’s CMO, Ajay Kakkar, said, “When the world is going zig, you zag.” The Birla Sun Life Insurance case study was the second presentation at the Mumbai leg of the Pitch CMO Summit 2009, held on December 17.

Pallavi Goorha Kashyup Dec 19, 2009 7:52 AM

The third marketing case study presentation at the Mumbai leg of the Pitch CMO Summit 2009, held on December 17, was of General Motors, a company described by its Vice-President, Sales and Marketing, Ankush Arora, as “superstars downunder completely”.

Shilpi Ganguly Dec 19, 2009 7:51 AM

Fevicol, a brand known for its memorable ads, has completed 50 years in 2009. In the fourth marketing case study presentation at the Mumbai edition of Pitch CMO Summit 2009 on December 17, Pidilite Industries’ Praveen Tripathi spoke about the special bond that Fevicol had managed to create with the consumers.

Shilpi Ganguly Dec 19, 2009 7:50 AM

“Milestones are not set or based on numbers, they only show you the direction. The reach also matters. It’s easy to aim 350 GRPs, but what does it really mean? It means nothing if you don’t know what kind of audiences you are looking at - the stickiness they generate and the kind of shows they watch on your channel,” says Rajesh Kamat, CEO, Colors.

exchange4media Staff Dec 19, 2009 7:49 AM