The third marketing case study presentation at the Mumbai leg of the Pitch CMO Summit 2009, held on December 17, was of General Motors, a company described by its Vice-President, Sales and Marketing, Ankush Arora, as “superstars downunder completely”.

Shilpi Ganguly Dec 19, 2009 7:51 AM

Fevicol, a brand known for its memorable ads, has completed 50 years in 2009. In the fourth marketing case study presentation at the Mumbai edition of Pitch CMO Summit 2009 on December 17, Pidilite Industries’ Praveen Tripathi spoke about the special bond that Fevicol had managed to create with the consumers.

Shilpi Ganguly Dec 19, 2009 7:50 AM