Print ad volumes have seen a decline of 2 per cent during January-June ’09, as compared to January-Jun’08. Education was the top sector in print advertising, with the educational institutions category having the maximum print ad volumes during January-Jun ’09. Tata Motors Ltd maintained its top rank during the first half of 2009.
The 9.9 Media Group is reviving the School of Convergence under a new name – 9.9 School of Convergence. Pramath Raj Sinha, Founder and Managing Director of 9.9 Mediaworx Pvt Ltd and Founding Dean of the Indian School of Business (ISB), will be Dean of this institution.
UTV Bindass has launched Bindass Buddies on its community platform Bindass.com in association with Virgin Mobile. The aim is to create a college community that is wider than any individual’s friend list and, therefore, more powerful. Mobile is a big part of this offering, with mobile applications slated to be launched to increase engagement and interactivity.
Chennai-based creative shop Rubecon Communications has recently completed 15 years. The agency has come a long way since the time it had started off with one client (Taj Group) 15 years ago, with 15-plus large and small clients in its kitty today. Alexander Zachariah, Director, Rubecon, tracks the creative shop’s growth path.
The Times of India has completed 25 years in the Bangalore market, a journey that has been nothing less than remarkable. Terming Bangalore as “one of our most dramatic success stories”, Rahul Kansal, Chief Marketing Officer, The Times of India, speaks about the daily’s 25-year journey in the Southern metro.
Following a multi-agency pitch, Big Cinemas has appointed iContract to handle its direct and digital marketing business. Ten agencies had reportedly taken part in the pitch. The account size is estimated in the region of Rs 15-20 crore. Meanwhile, Alok Nanda Company (ANC) will continue to work on specific branding initiatives for Big Cinemas.