Print ad volumes of the services’ sector observed a de-growth of 17 per cent during January-March 2009 over January-March 2008. Education sector advertising in print rose 13 per cent during January-March 2009. On the other hand, print advertising of the banking/ finance/ investment sector dropped 28 per cent during Q1 of 2009.
“We are a drama critic – we are going to have good reviews and bad reviews and that is what people like about content. In Forbes US, hardly an issue goes by when we have not offended some company who is a customer but when you have strong audience, they will come back – CEOs change,” says Steve Forbes, Chairman & CEO, Forbes Media LLC, and Editor-in-Chief, Forbes.
Brands are increasingly resorting to various innovations to break through the clutter in the market and reach out to their target audience. Keeping this in mind, Rediff.com, along with Lifebuoy, has taken the core of online, which is ‘interactivity’, to offline through an innovative brand integration initiative titled ‘Healthy Hoga Hindustan’.
Mother Dairy has called for a creative pitch for its milk and dairy products. The account size is estimated to be around Rs 15 crore. Saatchi & Saatchi is the incumbent agency, while Madison Media handles the media business of the entire portfolio of Mother Dairy.
exchange4media Group’s annual flagship initiative – ‘exchange4media Conclave 2009’ – is all set to bring the best minds from the advertiser, media agencies and media owners domain to discuss the road ahead for the Indian media and advertising industry. The Conclave theme this year is ‘Thriving in Challenging Times’. The event kicks off on June 3 in Mumbai and on June 5 in Delhi. The exchange4media Conclave is presented by STAR News.
Television in India has seen various broadcasters look at measurement data in ways that bring out the strength of the channel. While that is one of the purposes of data, there is only one target and market from the advertiser point of view, and the relevant parameters become stringent for niche genres. exchange4media spoke to a few media leaders to set straight what the parameters are for specific genres. This week begins with the news genre.