Besides his movies, actor Abhishek Bachchan has also found quite a fan following for the brands that he endorses. Befitting his role as a brand ambassador, Bachchan Jr was recently announced the ‘Best Brand Ambassador of the Year’ at the NDTV Techlife Awards 2009. In an exclusive Q&A with exchange4media, Bachchan Jr shares his views on brand endorsement and celebrity endorsement.
Girish Shah, Head of Branding, Reliance ADA Group, has been nominated to the CMO Council Worldwide’s Asia Pacific Advisory Council. The CMO Council is a worldwide body of marketing professionals and the advisory board in Asia Pacific includes nearly 30 for B2B and about 15 for B2C companies.
While mediums like television and print have seen cost cutting in terms of lay-offs and salary cuts, and radio has also gone slow on hiring with no increments this year, digital players, too, have been impacted by the slowdown. exchange4media finds out how this sector is coping with the slowdown effects.
Banking and financial services advertising in print saw a rise of 6 per cent during FY08-09 as compared to FY04-05. Banking - services and products - was the top category under banking and financial services sector advertised in print during FY09. State Bank of India was the No. 1 advertiser in this sector in print during the current fiscal year.
It has been almost a year since it was first announced that Sam Balsara has acquired a 51 per cent stake in MediaCom in India following the P&G win. Since then, MediaCom has become more of a Madison entity in India than a GroupM entity. In an exclusive conversation with exchange4media, MediaCom Worldwide’s Global Chairman and CEO, Stephen Allan, speaks on the structure in India and how it helps in the overall growth of the agency.