In the highly competitive mobile handset market, it has become imperative to promote every feature in an innovative way to break through the clutter. W595, the latest phone from the Sony Erickson stable, enables sharing its music experience. This feature has been highlighted in the latest ad, conceptualised by Saatchi & Saatchi.
FMCG sector advertising in print rose 5 per cent during 2008 as compared to 2007. Personal healthcare garnered a high share of 45 per cent of overall FMCG sector advertising in Print during 2008. HUL was the No. 1 advertiser in the FMCG sector in print, followed by Ratan Ayurvedic Sansthan during 2008.
Like news channels, Hindi and Marathi GECs, too, have geared up to celebrate Republic Day with great gusto. Most of the GECs have arranged special episodes of existing shows for viewers and have also planned special programmes to observe R-Day. A quick preview.
The 60th Republic Day has special connotations for every India, coming after the Mumbai terror attacks and heightened Indo-Pak tensions. Various TV channels are gearing up with special offerings to commemorate the occasion. exchange4media takes a look at what’s on offer on various news channels in the country this Republic Day.
“When evaluating the Central Government on the radio sector, the analogy is that of a parent neglecting an infant child,” says Radio One’s Vineet Singh Hukmani. He goes on to elaborate on the pressing problems facing the radio industry in India today, and some solutions that need immediate implementation for the industry’s growth.
The Padma Awards for 2009 were announced in the Capital on Republic Day eve. Shekhar Gupta, Editor-in-Chief, The Indian Express, has been conferred the Padma Bhushan. Naidunia Indore’s Abhay Chhajlani, Naidunia Delhi Editor Alok Mehta, and veteran broadcaster and one of the most recognised voices on Indian radio, Ameen Sayani, have been conferred the Padma Shri.