Guest Column: Your Brand is spending too much on 'Non Engaging' Media-Vineet Singh Hukmani, Radio One
The customer has changed drastically. They respond less to ‘STATIC’ media and more to fluid live conversations across day parts. There is no PRIME TIME for them - a dated concept that exists only in media owner’s minds and in MEDIA memory based on past trends writes Vineet Singh Hukmani, MD & CEO, Next Radio Ltd ( 94.3 Radio One)
Vineet Singh Hukmani Jul 26, 2016 7:54 AM
The right formats will be additive to business, but any mistake will be a costly one as the One time entry Fee for Delhi Mumbai Bangalore together are in excess of Rs 390 crore, says Hukmani
Vineet Singh Hukmani Oct 21, 2015 8:39 AM
In an open letter to the PM and the I&B Minister, Vineet Singh Hukmani, CEO, Next Radio (Radio One), says unshackling private FM radio is a win-win for the government, the players, listeners, advertisers and the exchequer
Vineet Singh Hukmani Jun 5, 2014 7:54 AM
Vineet Singh Hukmani, MD & CEO, Radio One explains how differentiation & being first to market help cos get the prime mover advantage
Vineet Singh Hukmani Jan 1, 2013 5:12 PM
“When evaluating the Central Government on the radio sector, the analogy is that of a parent neglecting an infant child,” says Radio One’s Vineet Singh Hukmani. He goes on to elaborate on the pressing problems facing the radio industry in India today, and some solutions that need immediate implementation for the industry’s growth.
Vineet Singh Hukmani Jan 26, 2009 7:14 AM
Radio may be older than television in this country, but FM radio is the youngest media. Everybody jumped onto the FM bandwagon but seem to be struggling to come into their own, be it programming, differentiation, bottomlines. In this article, Vineet Singh Hukmani, CEO, Radio One, takes a tongue-in-cheek view of the FM radio scenario.
Vineet Singh Hukmani Sep 6, 2008 9:57 AM