Date-wise News
Big Magic and 92.7 Big FM launch 'Comedy Ka Rocket'

The first set of episodes will celebrate the upcoming festive season - Dussehra, Indian weddings and Diwali

exchange4media Staff Oct 21, 2015 4:37 PM

Isobar bags digital mandate of Hachette India

The agency won the account following a multi-agency pitch

exchange4media Staff Oct 21, 2015 2:02 PM

Havas Media wins integrated media mandate of BlueStone.com

The Rs 35 crore business was won following a multi-agency pitch and will now be handled by Saurabh Jain and his team from Havas’ Bangalore office

exchange4media Staff Oct 21, 2015 1:25 PM

Affle launches MAAS O6 platform with enhanced optimization algorithms

The end to end mobile audience as a service platform was launched in March 2015 at the Mobile World Congress, Barcelona and its China release happened at the China Joy, Shanghai in July 2015

exchange4media Staff Oct 21, 2015 10:15 AM

iSocialNow bags digital mandate for BOSE

The agency is now responsible for developing digital roadmap, content creation and maintenance on social media platform, recommending creative strategy and engagement concept besides community management and Online Reputation Management for BOSE

exchange4media Staff Oct 21, 2015 10:11 AM

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:53 AM

Marico appoints Sanjay Mishra as Chief Operating Officer – India Sales & Bangladesh

Mishra will be responsible for further accelerating the Go To Market (GTM) Transformation journey which will boost the growth agenda of India and Bangladesh

exchange4media Staff Oct 21, 2015 9:20 AM

COLORS announces S-cross as the Presenting Sponsor for 24: Season 2

At the official announcement of the new season, COLORS, unveiled the poster for the show which is slated to go on floors by this year end. COLORS has roped in S-cross as the Presenting Sponsor for 24: Season 2

exchange4media Staff Oct 21, 2015 9:15 AM

Mindshare launches FAST services across  5 sectors to drive business in emerging markets

FAST (Future Adaptive Specialist Team) specialises in adaptive marketing, and will be used across CPG, banking, consumer healthcare, telecom & automobile

exchange4media Staff Oct 21, 2015 9:07 AM

Pepsi’s exit is strategic; not expected to affect IPL brand associations, say marketers

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado Oct 21, 2015 9:01 AM

S-Group Insights: Even after drop in duration, Insurance-Life continues to dominate TV advertising

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

exchange4media Staff Oct 21, 2015 8:58 AM

Myntra expects fashion brand with Deepika Padukone to hit $100 million in 2 years

Myntra has recently launched a new fashion brand ‘All About You’ and expects it to hit the $ 100 million mark in the next two years. Overall, Myntra has set itself a gross margin target of a billion dollars, and expects to achieve it sometime in 2016.

Ravi Bansal Oct 21, 2015 8:46 AM

Guest Column: Decoding Profitable Programming in Radio: Vineet Singh Hukmani

The right formats will be additive to business, but any mistake will be a costly one as the One time entry Fee for Delhi Mumbai Bangalore together are in excess of Rs 390 crore, says Hukmani

Vineet Singh Hukmani Oct 21, 2015 8:39 AM

Entertainment tax, service tax and VAT to be subsumed in GST, says Rashmi Verma, MoF

All rates under the GST will be uniform for all and the place of supply rules will guide the GST India portal to apportion the tax, said Rashmi Verma, Special Secretary, Revenue, Ministry of Finance

exchange4media Staff Oct 21, 2015 8:28 AM

Need to push overall branding of India as a central hub of content creation, say experts

Experts believe that India is one of the fastest growing media and entertainment industries in the world. With its exotic locations, abundant labour force and growing demand for original content, India stands to gain a favourable advantage in the global media and entertainment space

exchange4media Staff Oct 21, 2015 8:05 AM

We are looking for brands that are looking to change the status quo

exchange4media Staff Oct 21, 2015 12:00 AM