Date-wise News

The first set of episodes will celebrate the upcoming festive season - Dussehra, Indian weddings and Diwali

exchange4media Staff 21-October-2015

The agency won the account following a multi-agency pitch

exchange4media Staff 21-October-2015

The Rs 35 crore business was won following a multi-agency pitch and will now be handled by Saurabh Jain and his team from Havas’ Bangalore office

exchange4media Staff 21-October-2015

The end to end mobile audience as a service platform was launched in March 2015 at the Mobile World Congress, Barcelona and its China release happened at the China Joy, Shanghai in July 2015

exchange4media Staff 21-October-2015

The agency is now responsible for developing digital roadmap, content creation and maintenance on social media platform, recommending creative strategy and engagement concept besides community management and Online Reputation Management for BOSE

exchange4media Staff 21-October-2015

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado 21-October-2015

Mishra will be responsible for further accelerating the Go To Market (GTM) Transformation journey which will boost the growth agenda of India and Bangladesh

exchange4media Staff 21-October-2015

At the official announcement of the new season, COLORS, unveiled the poster for the show which is slated to go on floors by this year end. COLORS has roped in S-cross as the Presenting Sponsor for 24: Season 2

exchange4media Staff 21-October-2015

FAST (Future Adaptive Specialist Team) specialises in adaptive marketing, and will be used across CPG, banking, consumer healthcare, telecom & automobile

exchange4media Staff 21-October-2015

While demanding more transparency, brands are eager to partner with the Indian Premier League, notwithstanding the exit of Pepsi

Collin Furtado 21-October-2015

Audited/unaudited financial report suggests that Banking, Finance & Investment category dominates in Print advertising. Banking, Finance & Investment sector contributed to 1.2%, 6.4% & 3.8% of advertising across TV, Print & Radio respectively in 2014

exchange4media Staff 21-October-2015

Myntra has recently launched a new fashion brand ‘All About You’ and expects it to hit the $ 100 million mark in the next two years. Overall, Myntra has set itself a gross margin target of a billion dollars, and expects to achieve it sometime in 2016.

Ravi Bansal 21-October-2015

The right formats will be additive to business, but any mistake will be a costly one as the One time entry Fee for Delhi Mumbai Bangalore together are in excess of Rs 390 crore, says Hukmani

Vineet Singh Hukmani 21-October-2015

All rates under the GST will be uniform for all and the place of supply rules will guide the GST India portal to apportion the tax, said Rashmi Verma, Special Secretary, Revenue, Ministry of Finance

exchange4media Staff 21-October-2015

Experts believe that India is one of the fastest growing media and entertainment industries in the world. With its exotic locations, abundant labour force and growing demand for original content, India stands to gain a favourable advantage in the global media and entertainment space

exchange4media Staff 21-October-2015

We are looking for brands that are looking to change the status quo

exchange4media Staff 21-October-2015